Can McDonald's Become a New Fad Diet?

A traditional Egg McMuffin
A traditional Egg McMuffin
Flickr/Business Insider, Thompson said that he was able to have his fast food and lose 20 pounds by becoming more active. This, he said, is more in tune with an active lifestyle he attributes to Europeans -- never mind, as Quartz points out, that 52% of adults in the European Union can be considered either overweight or obese. Incidentally, next to the U.S., Europe has the most McDonald's outlets.

McDonald's has been attempting various tweaks to shed its junk food image since obesity became a national -- and increasingly international -- concern. As Thompson told a nine-year-old girl who partook in the Q & A session at the conference, McDonald's doesn't sell junk food. Right.

Because despite all the fruit-yogurt parfaits and egg white McMuffins, the chain's reputation still rests on its burgers and fries. And while the public health issues like obesity are far too complex to blame McDonald's alone, maybe a Happy Meal isn't really the way to go for weight loss.

And in related news:

- McDonald's to Make Yolk-Free Egg McMuffins: Or, More Ways to Combat Obesity!

- Americans Get 11% of Calories From Fast Food

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