Recession? What recession? This once might have been the attitude at a famous caviar purveyor like Petrossian Boutique & Café, but times keep changing. There was a time when phrases such as "economic downturn" would have had no place at the West Hollywood outpost of the exclusive luxury-edibles seller, but Petrossian quietly re-opened its Robertson Boulevard boutique about a month ago with a new look and attitude designed to attract a broader clientele.
David Davis of Studio Davis designed the Robertson Boulevard space to house a relatively casual café and retail area plus communal tasting tables. The overall vibe is compatible with adjacent cool-as-icy-cucumber contemporary storefronts and wares like Kartell and Diva, rather than a haute bourgeois grandma's drawing room.
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The dashingly mustachioed Armen Petrossian and Alexandre Petrossian were in the mix at a reception for their renovated namesake shop on Wednesday to celebrate the reopening and mark the brand's twentieth anniversary on the West Coast.