Ready to Get Healthier? Follow These 8 Health and Wellness Brands in 2023

As people become more and more aware of the importance of health and wellness, more and more brands sprout to help us achieve our goals. As consumers, we are now more aware of our well-being and we are seeking brands that can help increase it and maintain it in the long term. That’s why today we bring you a list of 8 amazing health and wellness brands that can make a big difference in your day-to-day life.

Each of these brands offers something unique that will help you reach your health and wellness goals in 2023 and beyond! Let’s check them out.

Dryft Sleep

The human body is designed to intake oxygen through the nose, but over 80% of the population tends to breathe through their mouths while they sleep.

Founded in 2022 by entrepreneurs and aspiring super-sleepers, Lindsey Rosenberg and Jess Windell, Dryft Sleep supports those seeking truly restful sleep through nasal breathing. The brand’s hero product, Dryft Sleep Strips, is a 30-day pack of gentle, lip-shaped mouth tape made of aesthetician-approved silicone material, designed to encourage nasal breathing during sleep.

As opposed to mouth breathing, nasal breathing increases the amount of nitric oxide our body gets and has been shown to improve sleep quality, increase blood circulation, enhance oral health, and support immunity. Using mouth tape also helps to reduce snoring and leads to deeper sleep for more restful mornings.

For those looking to avoid sleep medications or machines to help them fall or stay asleep, Dryft Sleep is a natural solution anyone can use to better their nighttime routine and wake up on the right side of the bed in 2023.

RationAle Brewing

Post-pandemic life has people thinking about their overall health more than ever before — and a big part of that is alcohol consumption. According to Nielsen, non-alcoholic beverage sales increased a staggering 33% in the last year, proving that consumers are loving the benefits of fewer calories and hangovers, while still having something to toast with in social settings.

With an increased number of high-quality non-alcoholic beverages hitting shelves, the category is set to remain hot in 2023, and RationAle Brewing is gaining momentum as a top contender in the non-alcoholic craft beer segment. RationAle was born after a conversation Founder Jamie Fay had with his young sons about the importance of moderation, as they reached their young adult years, and in response to his own desire to moderate his alcohol intake.

Launched in 2021, RationAle now produces four brews without booze — Citrus Hazy IPA, West Coast IPA, New England Hazy IPA, and Mexican Lager — using a proprietary distillation technology to gently remove alcohol from the brewed beer, maintaining the quality and taste of craft beer, without the buzz. Available online and in select retailers in 12 oz. six packs, this is a beer that even the most discerning craft beer aficionados will love.

BOOP Bakery

When did people start feeling like they needed to “earn” treats? Let’s leave that mentality in 2022, and start freeing those cookies from the jar.

The newly launched BOOP Bakery is a line of crave-able, soft-baked cookies with nutritious and wholesome ingredients. Its debut flavor, Oatmeal Cranberry, is a thoughtfully-elevated version of an oatmeal raisin cookie that swaps the traditional flour, butter, and refined sugar for hearty oats and dates, resulting in a wholesome, homemade-style cookie that’s even better than the classic.

The name comes from that sweet little gesture of tapping someone on the nose, whether a loved one or furry friend, evoking a sense of comfortability and calm — two things everyone can use a little more of in the New Year!

oomph! Sweets

Nostalgia is perhaps the biggest cultural trend, as of late, and it’s not limited to ‘90s fashion. People want reminders of their childhood and oomph! Sweets is here to deliver. Think: old school candies (taffies, tootsies, and gummies), but with functional ingredients and simpler ingredients, than those sugar-laden salt water taffies from the pier.

oomph! Sweets is an exciting newcomer in the better-for-you candy space, with ingredients that support a healthy mind and body, with recipes formulated by Michelin Star Chef Paul Shoemaker.

oomph!’s individually-wrapped chews and gummies bring a modern makeup of functional ingredients — like Acerola Cherry, Lion’s Mane, and Apple Cider Vinegar — and innovative, non-artificial sweeteners to satisfy confectionary cravings while contributing to a low-sugar diet.

Plus, the packaging is super cute and there’s a color to match every Juicy Couture tracksuit hanging in the closet, just waiting for another spin around town.

Mela Water

Wellness and hydration go hand-in-hand, and nothing screams “refreshing” quite like a bite of a juicy, ripe watermelon on a hot day. And now, you can have it by the can.

Harnessing the hydrating power of watermelons, Mela Water is a line of bold, crisp, and naturally-sweet watermelon waters, made with real fruit and no added sugars. Mela sources its watermelons from the world’s most exotic locations, extracting that hydrating goodness straight from the juicy red cores to the can. Mela’s four refreshing flavors – Original Watermelon, Passionfruit, Pineapple, and Ginger – are plant-based, gluten-free, and Non-GMO Project Verified.

Watermelon is one of the most hydrating foods out there and is rich in antioxidants, including lycopene and Vitamin C, which help with inflammation and oxidative stress. It also increases energy levels, which is necessary for kicking off the New Year on a high note, after a marathon holiday season.

Rae Wellness

Led by CEO Angie Tebbe, Rae Wellness is on a mission to champion and democratize holistic wellness for all. Rae’s comprehensive assortment of pure and powerful supplements addresses health concerns ranging from sexual wellness, mental fatigue, hormonal imbalance, and more.

The brand’s supplements are vegan, non-GMO, and gluten-free; they’re also free of sugar, fillers, colorants, and artificial preservatives.  Best of all, Rae’s supplements are intentionally offered at price points that won’t break the bank.

Though this women-led company is young (having entered the market only two years ago), it has experienced rapid growth and is committed to leaving a positive impact on society. Rae donates 5% of all revenue to Girls Inc., a national nonprofit that mentors and empowers all girls to be strong, smart, and bold. You can learn more about this incredible company at


Powered by Artificial Intelligence, Soapy is a health tech company that provides infection prevention technologies to hospitals and healthcare facilities in 30 countries where it’s registered. It supports the healthcare teams to adhere to proper hand hygiene without compromising quality, losing time, or creating burnout. Soapy has been proven to improve hygiene adherence by over 90%, prevent infection, and reduce HAIs.

Soapy technology allows companies to overview staff compliance with hand hygiene protocols, thus increasing patient safety and quality of care. Soapy offers two systems, namely Soapy Pro and Soapy Pro Mobile. They both offer flawless handwashing and hand sanitizing compliance solutions to hospitals and other healthcare facilities.

The Soapy Pro Hand Hygiene System was designed to be mounted vertically, so it can be installed in hallways, patient rooms, or medical wards. The system provides educational and fun hand hygiene tutorials so staff can perform thorough hand sanitization. At the end of each cycle, users will be scored according to regulatory guidelines for proper hand hygiene.

The Soapy Pro has a self-check mechanism that evaluates any potential malfunctions or misuses, which is great. All systems have warm water and a visual interface that’s engaging and effective to ensure a positive user experience. The Soapy system can be set up for handwashing or hand sanitizing and it will report compliance parameters. HAI prevention has never been easier! Our vision is a world where hygiene saves lives, and it starts with the healthcare industry.

The Ranch Malibu

Specializing in providing results-oriented fitness and wellness retreats, The Ranch Malibu is a luxury health and wellness company that offers transformative experiences and products. It started as a seven-day health immersion in 2010 and has since expanded to include The Ranch Private, The Ranch 9.0, The Ranch Italy at Palazzo Fiuggi which launched in May 2022, and The Ranch Hudson Valley due to open in the Fall of 2023.

The Ranch Malibu offers programs that are designed to recalibrate the mind and body through an intense fitness and wellness regimen, combined with a highly structured, plant-based nutritional diet. Upon completion of their stay,  guests leave with the skills, discipline, and practice to make sustainable and long-lasting changes.

This approach has earned the company a devout following, critical acclaim, and a return rate of over 50%. The Ranch Malibu is featured in Conde Nast Traveler’s Readers’ Choice Awards each year, topping the list of Destination Spas in the US in 2020, 2021, and 2022. Additionally, it ranked #1 in Travel + Leisure’s 2022 World’s Best Awards in the Domestic Destination Spa category.

The Ranch Malibu continues to evolve and in 2022, they introduced the first permanent international outpost in Italy. In 2023, they plan on opening a second standalone location in Hudson Valley, NY. Anyone who’s looking for a truly life-altering experience should consider The Ranch Malibu, where all decision-making is removed while offering physical and mental challenges that yield amazing results.

Make sure to go and follow all these amazing health and wellness brands to continue to watch as they make their mark on the world.

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