Jimi DevineIn one of the season’s most unexpected 4/20 collaborations, Puffco and AriZona Beverages are dropping an ice-tea homage edition of the Cupsy.
We have to admit the kings of digital dabs are dropping a collaboration with the 99-cent beverages of my childhood that were not on my bingo card for the holiday season, but we’re ready to party.
“Puffco has long admired AriZona’s unwavering quest to bring affordable, great-tasting beverages to the masses, and we see a lot of synergy in the way we develop our products to celebrate the beautiful flavors of the cannabis plant,” said Roger Volodarsky, CEO and founder of Puffco. “This creative effort is all about marrying our innovative design with AriZona’s iconic cherry blossom print to offer another pathway for people to enjoy a cannabis experience that emphasizes taste.”
The Cupsy is a highly effective stealth smoking apparatus The original looks like a standard coffee cup, so you can just leave it in your cup holder and take bong loads at work all day without anyone looking in and seeing anything sketchy. Not that bongs are sketchy, but there are some square bears in our midst!
Puffco describes the Cupsy as a revolutionary design that pairs an unassuming everyday object with a high-performance cannabis bubbler system. A fair take. While I’m more of a glass tube guy, the Cupsy certainly was a ripper when I took it for a test drive after the original dropped roughly a year ago.
The AriZona Edition of the Cupsy is a lot more vibrant than its stock predecessor. That being said, at first glance, it’s still going to be pretty tricky. It’s got those vibrant pastel colors that make you think of Easter, if you’re not too busy thinking of ice tea. Generally, it’s a refreshing color palette compared to most of the space. The clear glass cup with the iconic AriZona logo on it also is a nice switch from the stainless steel wrapped in plastic in the original. The glass will still be a breeze to clean.
“Everything we do is built on taste. From our label design, to creating great quality products. At AriZona, our customers are our single biggest inspiration,” explains Spencer Vultaggio, chief marketing officer at AriZona Beverages. “Our mission is to bring customers a memorable experience: from ingredients, to unique merch. Puffco is another Brooklyn-born company that is deeply passionate about pushing the boundaries of design, flavor and accessibility, and that’s why we are excited to bring this collaboration to fruition.”
Adding to the fun? This is a true collector’s edition item. Puffco will only be producing 420 of these collaborations in honor of the holiday. It’ll likely be a must-grab item for the real cannabis accessory enthusiasts given how out of left field the collab feels like when you first read about it.
There also is an argument to be made about just how functional the Cupsy design is. There are not a lot of options that short that offer the same quality of percolation. While we’d love to see the bowl grow a little in the next rendition, the Cupsy is firmly planted on our stealth smokers list.
Puffco did this drop to coincide with the 4/20 holiday season, but they also drop new gear year-round. We recently featured the new Wizard attachment for the Proxy on our 4/20 list. It’s one of the best examples of what’s possible at the production scale with the modular system of the Proxy.
I wouldn’t be surprised if these end up selling out in just a day. Puffco SMS users will get a half-hour head start over the nonbelievers at 9 a.m., on 4/20.
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