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There’s only one runway where muddy paws are not just accepted: they’re the main attraction. This November 7–9, 2025, Pawp-Up by Roborock is taking over Fashion Island in Newport Beach with a three-day celebration of pets, people, and seriously smart cleaning tech.
Fashion Island will transform into a pet paradise with interactive zones, live performances, and photo-worthy moments around every corner. The highlight? The Cover Pup Studio, where guests and their pets can star on their own Home & Hound Magazine cover. One lucky pup will even be crowned Roborock’s very first “Cover Pup”, SoCal’s newest four-legged celebrity.
If your dog needs a little sprucing before their close-up, complimentary grooming by local pros from Newport Pawswill be on-site. Meanwhile, Instagram-famous pets like Maui the Golden (@maui_thegoldenpup) and I’m Blue the Siberian (@imbluethesiberian) will make special appearances throughout the weekend. Add in a pet talent show, treats galore, and exclusive Roborock giveaways (including a Saros Z70 valued at $2,500), and you’ve got the makings of the ultimate thing to do in Newport Beach this fall.
If you’re searching for pet-friendly events in Orange County, this one’s top of the list, with a free experience for the whole family, where dogs and their humans can enjoy photo ops, prizes, and SoCal sunshine. Think of it as a “festival for pet lovers” thanks to Roborock’s cutting-edge cleaning technology.
Hosted by Roborock, the global leader in smart home cleaning, Pawp-Up blends lifestyle, design, and community in one playful weekend pop-up. The brand known for its #1-selling robot vacuums is rolling out the (red) carpet for furry friends while showcasing how their products make life easier for pet-loving households. Because let’s be real, behind every adorable dog video lies a floor full of pawprints.
Sure, Pawp-Up is adorable, but it’s also about lifestyle innovation. Roborock designed the event to connect with Southern California’s pet-loving community, where clean design meets clean floors.
“By combining cutting-edge cleaning technology with local lifestyle culture, Roborock aims to become a trusted partner for modern pet-loving families,” the brand explains. With interactive moments and playful design, the event celebrates the joy of living with pets while ensuring that every home stays beautifully clean.
That mission hits home for SoCal families who juggle sand, surf, and shedding. Between weekend hikes, beach runs, and patio brunches, Roborock’s smart cleaning for pet owners feels like a natural fit for the laid-back yet design-conscious Orange County lifestyle.
The pop-up will feature hands-on demos of Roborock’s newest cleaning innovations, which are smart, sleek, and built for real pet homes:
- Roborock Saros Z70: The world’s first robotic arm vacuum, designed to reach under furniture and into corners where fur likes to hide. Equipped with OmniGrip technology, precision sensors, a camera, and LED lighting, the Saros Z70’s haas laser sharp accurate detection of object positions, surroundings, and weight. The robotic arm precisely identifies and removes pet toys and other obstacles, offering a new solution for effortless home cleaning.
- Roborock Qrevo CurvX: A whole-home cleaning powerhouse with 22,000 PA of suction for every last strand of hair. The Qrevo features Reactive AI Obstacle Recognition, a Multifunctional Dock, 3.0 Thermo+ and AdaptiLift Chassis which lifts the entire body by 10mm, allowing it to overcome obstacles, clean mid-to-high pile carpets, and maneuver around furniture legs. This Roborock will get every last bit of mess.
- Roborock F25 Ultra: A cordless mop-vac hybrid featuring dual steam stain removal, perfect for muddy pawprints and pet spills. Featuring AI-enhanced assistant wheels for easy and smooth maneuvering, The F25 Ultra easily cleans stubborn dirt brought in after outdoor play.
- Saros 10R: A nimble daily cleaner for keeping up with the everyday lifestyle. The 10R has Pet-friendly intelligence – so it can supports video calls & cruise mode, search for pets, and recognizes them – as well as StarSight™ Autonomous System 2.0 that elevates navigation and obstacle recognition to a new level.
Together, these devices show how Roborock pet cleaning technology takes the mess out of the magic of pet life, letting families spend more time playing fetch and less time chasing furballs.
Beyond the gadgets, Pawp-Up by Roborock highlights the company’s deeper commitment to community and collaboration. By partnering with small local pet businesses and groomers, the brand celebrates the Orange County pet community while encouraging families to shop small and support their neighbors.
It’s a reflection of Roborock’s broader goal, which is to be more than a cleaning brand. The company envisions itself as a partner in the home; one that makes modern living simpler, cleaner, and yes, a little more joyful. In true SoCal spirit, it’s about connection, design, and the daily rituals that make a house a home.
Between the celebrity pups, personalized magazine shoots, and sleek smart vacuums, Pawp-Up by Roborock is more than an event. It’s a love letter to life with pets in Southern California. It celebrates fur on the couch, nose prints on the window, and the endless ways our four-legged companions make our lives better (if a bit messier).
So grab your leash, throw on your best “dog mom” hat, and head to Fashion Island for one of the most Instagrammable pet events in Orange County. Because when it comes to keeping your home spotless and your heart full, Roborock might just be your pet’s new best friend.
Pawp-Up by Roborock
Fashion Island, 401 Newport Center Dr., Newport Beach, CA
November 7–9, 2025 | Admission Free | Pets Welcome
Learn more at us.roborock.com