Updated after the jump with additional details. First published at 8:18 a.m. See an update with some Hollywood reaction here.
It's the third homicide in the small, gilded city of Beverly Hills this year: A woman in her 60s behind the wheel a late-model Mercedes E350 was found to have been shot five times in the town's tony Benedict Canyon neighborhood early Tuesday, police said.
Following a 12:28 a.m. report of a car that crashed into a pole at 800 block of North Whittier Dr, police found the woman alone and wounded. She was rushed to Cedars-Sinai Medical Center, Beverly Hills police Lt. Michael Hill said.
She was declared dead at the hospital.
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Reports of multiple gunshots in the area, adjacent to the exclusive Los Angeles Country Club, were logged by authorities.
Other homicides in Beverly Hills this year:
-Diane Newlander, 73, was the apparent victim of a murder-suicide May 4.
-Twenty-one-year-old Katsutoshi Tony Takazato was fatally stabbed outside his father's Trousdale Estates home July 20. The ex-boyfriend of Takazato's girlfriend was arrested and charged in the case.
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Update: Late Tuesday morning county coroner's officials identified the victim as 64-year-old Ronni Chasen, said to be a Hollywood "unit" publicist who worked on films such as Driving Miss Daisy, On Golden Pond and Robin Hood: Prince of Thieves.
Update #2: Chasen was identified as a onetime senior vice president of worldwide publicity at MGM who was well known to Hollywood insiders.
Police said she had been shot five times in the chest.