If you told us there were a bunch of half-naked people in Santa Monica today, we'd say that's just another day at the beach.
But these folks were a few blocks from the sand, at Spanish clothier Desigual's new Third Street Promenade store, where the company came up with the best ruse ever to get college-age kids to take it off: Free clothes.
The store offered a free outfit -- top and bottom -- to the first 100 people who showed up ...
... in only their underwear (do high heels count?).
From the looks of it, the shop was swamped with skivvy-donning young people hoping to get that ensemble. Some were there since 9 p.m. Monday and camped out on the street overnight.
My Fox 11 reports that 200 half-nude people showed up. By our count that's 100 people who took off most of their clothes for no reason.
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The first 100 got to grab outfits worth as much as $1,000. The store was nice enough to reward the near-nudity of the second 100 with a 50 percent-off discount, however.
And on that note, the first 100 (attractive) people who show up outside LA Weekly in their underwear today will get to go home with a free copy of our weekly paper. Really (they're available at the kiosk outside our door). Oh, and, as with Desigual's promotion, you have to be at least 18. At least.