A new TV ad supporting Kevin James' campaign for mayor will start running tomorrow, making him the third candidate with a spot on the airwaves.
James doesn't have enough money in the bank to run his own TV ads. Instead, he's relying on Fred Davis, the Republican consultant who formed the Better Way L.A. Committee to back his candidacy. Davis has reported raising $700,000 so far, almost all of it from Harold Simmons, a right-wing Texas billionaire.
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Unlike Garcetti and Greuel -- who also have spots on the air -- James is being introduced to voters with an entirely negative message. The only argument in his favor in this ad is that he's not Garcetti, Greuel or Perry. That same argument works just as well for Emanuel Pleitez, the "other" outsider candidate.