Chrysler: DOA?

Today Chrysler announced it was shutting down all of its 30 North American manufacturing facilities for a month. Tight credit was

cited, along with the fact that the Big Three car maker will be able to save lots of money by not paying people for the next month, along with not having to pay heating and snow plow costs for its Midwest plants during winter. (Chrysler, which earlier this year closed a design studio it operated in California, has no assembly lines in the state.)

The big danger to the company, of course, is that no one will notice Chrysler has shut down.

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A bigger question, however, might be, Who gets to put their name on the Chrysler Building if the plants never re-open?

(Base photo: David Shankbone)


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