Melissa Jun RowleyJust when technologically induced real-time ADHD seemed like it couldn't get any more out of control, Tinseltown revealed the next level of broadband innovation (because let's face it, celebrities get everything first) April 20 at Hollywood's W Hotel. In an intimate and sleek setting packed with entertainment industry players, silicon solutions provider Marvell introduced AVANTA, a new technology that delivers 100 times more bandwidth than any other chip or service.
Before giving the crowd a vibrant eyeful of AVANTA's capabilities, Simon Milner, Vice President of Marvell's Enterprise Business Unit, and a few special guests warmed up the audience by sharing their visions and dreams for faster connectivity. Entourage star Adrian Grenier, Oscar-nominated filmmaker Jason Reitman, game designer Robin Hunicke, and California Secretary and Broadband Taskforce Co-Chair Dale E. Bonner, each graced the miniature catwalk and explained why high-capacity broadband matters to them. Coincidentally, it took over an hour to upload the following video. Suffice to say, we're also looking forward to ultra-speed performance.
In full prose mode, Grenier shared his musing on technology, more specifically high-speed fiber optic technology. Video clip:
Grenier wasn't the only presenter to get poetic and reflective. Reitman talked about the evolution of his career as a filmmaker from as far back as when he shot his fifth short film in his house, and cut it on a stolen copy of Final Cut Pro. He said he distributed that particular movie online and received “a couple million hits.” During most of his speech, Reitman discussed his greatest desires for the convergence of broadband and the film industry.
“I believe in the idea that we should be able to make movies the way people paint paintings,” shared Reitman.; Credit: Henie Reisinger
“I want to be able to edit seamlessly from anywhere,” declared Reitman. “I want a video conference without glitches. I want people to be able to download my movies instantaneously. And I want people to make movies like poetry, and I think we're there but we're stumbling for some reason.”
The director and screenwriter touched upon how high-speed service can potentially deliver unknown talented filmmakers from obscurity.
“I obviously want you to go to the theater,” said Reitman. “But I want accessibility. I want access to all movies, and I want them to look good. I want somebody to be able to go online and not only see my three films instantaneously in HD, but I want the films that people have never heard of. I want the filmmakers that are not from L.A. I want the filmmakers that are from the middle of nowhere.”
After all the speakers finished in what seemed like record time for a presentation of any kind, Milner invited the crowd into the adjoining room, where AVANTA was displayed like a crown jewel. Does this little black box hold the key to Singularity? We're not so sure about that. But it definitely delivers some of the crispest and cleanest images we've ever seen on a monitor.
Credit: Henie Reisinger
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