*Brand Partner Content*
If you haven’t heard of mystery boxes, you’re in for a treat. Stemming from the bankruptcies and economic downturn related to the COVID-19 pandemic, luxury retailers have been seeing their inventory and stock bought up by luxury liquidators. These liquidators, in turn, sell these products to their customers. However, there’s a catch – customers have no idea what they actually will be getting. That is why they have come to be called mystery boxes.
The appeal of mystery boxes lies in the fact that a customer may get a product that is valued anywhere from the amount they paid for the box upwards of thousands of dollars. This gamification of the shopping experiences has led to a social aspect developing as well, where customers show off their winnings on social media. This leads to others getting hyped about mystery boxes and wanting to have the opportunity of receiving an amazing product that is worth far more than they had paid for. Hybe is the leader of the pack when it comes to mystery box brands and gamifying the online shopping experience.
Founded in 2018, Hybe offers an alternative to the traditional online shopping experience. This brand curates and sells virtual mystery boxes, which shoppers purchase for a fixed price before getting to unbox them. Each mystery boxy is filled with a number of items, which are usually from luxury fashion brands.
Hybe has become a go-to online shopping destination for an increasing number of Millennials and Gen Z shoppers, who are into the gamified and social shopping experience. They enjoy how mystery boxes are unboxed virtually using provable fairness technology that ensures they are not getting scammed. The items that are unboxed can then be ordered or exchanged, depending on what a customer would prefer. The way Hybe approaches mystery boxes is more flexible and more engaging than simply selecting a product, adding it to a cart, and then paying for it.
One of the key missions of Hybe was to make luxury fashion more accessible to the mass market, while simultaneously developing a profitable and sustainable business. People often associate luxury fashion with exorbitantly high prices, which usually leads to designer products becoming inaccessible for most shoppers. By combining luxury fashion with the mystery box business model, Hybe offers shoppers the chance to acquire authentic apparel, footwear, and technology at significantly lower prices than they would normally have to pay. It is no wonder why Hybe is seeing explosive growth in the number of customers it is currently enjoying.
If you want to try out Hybe and receive a free mystery box, all you need to do is sign up on their website.