It's getting harder and harder for musicians to get noticed these days (memo to local bands: if you hire an unprofessional, annoying PR hack who can't even write an email subject line spelling out the what/where/when--we won't name names--it's even harder...)
That's why we have to applaud the pluck of this guy (we're assuming it's a guy--that's guy handwriting) who just scribbled the MySpace information for both of his bands (we're assuming they are his bands or it would be just creepy) on his busted-up Toyota truck.
(There was an X-factor, though: he was lucky a certain music editor for a certain influential local publication got stuck in traffic behind him.)
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Here's a detail of the brilliant, young-Don-Draper-worthy grassroots marketing effort. Now go check out those bands (sorry, we don't have time--we're too busy trying to find relevant info in annoying PR emails):
Meet When I.O.D. (http://www.myspace.com/iodwhen) and Mothra (http://www.myspace.com/mothrarocks). See? Dreams do come true on the I-10!