Perplexing the business-model hungry pundits with a difference of just one letter, Twitter CEO Ev Williams surprised the crowd today at his SXSWi keynote by announcing not an Ad platform but an @ platform, a way to further integrate Twitter's data into third party platforms without implementing an API.
"A window is transparent but a door is open, we're trying to be like a door," Evan said.
A door that will hopefully add value (which in these specific cases means traffic/sales) to the
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!