Written in Partnership with Jake Antonio
Dappz Sports is attempting to redefine the landscape of brand advertising through live shopping streams. Headquartered in West Hollywood on Melrose Ave, Dappz Sports has announced a new sponsorship deal with Hostage Tape, a leading brand specializing in nasal breathing enhancement products.
Their strategic deal is meant to represent the convergence of live shopping and advertising, as Dappz Sports becomes the first to incorporate product placements and advertisements seamlessly into its 24-hour live stream.
“We’re super excited to have Hostage Tape be our first sponsor for the stream,” according to Dappz, founder of Dappz Sports. “This type of product placement and advertising has yet to be done in the live shopping market and we couldn’t think of a better brand to link up with to initiate this next era of advertising. Brands are starting to realize that traditional media such as TV and Radio are dying mediums because the customers live on their smartphones scrolling through platforms like TikTok. There’s so much untapped potential and opportunity for brands and advertisers to get the eyeballs of people in ways they never thought to before. Through our 30 million viewers, we’re showing that live-shopping streams are where these brands will get the most bang for their buck.”
Hostage Tape’s decision to partner with Dappz Sports follows its recent sponsorship deal with the UFC, signaling the brand’s strategic efforts to expand its reach and connect with a wider audience.
There seems to be tremendous potential in the live shopping market, as consumer behavior continues to evolve, it’s crucial for brands to adapt and leverage emerging platforms to connect with their audiences. According to Dappz Sports, its 24-hour live stream provides an ideal platform to showcase products and engage with consumers in real-time.
In addition to Hostage Tape, Dappz Sports has secured sponsorship deals with other prominent brands, including Fathead and Straight Music Group, further solidifying its position as a leader in live shopping advertising.
This deal between Dappz Sports and Hostage Tape represents a shift in the advertising landscape, hinting to brands of the growing importance of live streaming platforms in brand promotion and consumer engagement. As brands increasingly embrace digital channels to reach their target audiences, partnerships like this are expected to become more of the norm.
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