So what if he has 10,805,222 (and counting) followers on Twitter? Justin Bieber can't sell magazines.
The teen heartthrob (sorry, gross), who was on the cover of February's Vanity Fair , has only sold 246,000 copies of the magazine so far, giving him the honor of being VF's lowest-selling cover since 1999. Maybe the photographer should have advised against that smugness on his "adorable, inescapable" face. Oh, wait, that's the way he always looks.
We'll give Bieber a break, because really, does any
Belieber read? 13-year-old buy Vanity Fair, even with Justin Bieber on the cover?
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But there's more!
According to WWD,
But Bieber wasn't bad news for Vanity Fair alone. His October 2010 Teen Vogue cover -- presumably tailored for a more ideal demographic for the 17-year-old superstar -- sold 121,054 issues, roughly 12 percent below Teen Vogue's 2010 average, according to ABC data.
And it's not just the monthlies, either. In April 2010, People featured a Bieber cover -- "ALL ABOUT JUSTIN BIEBER" shouted the headline -- that sold 961,762 copies, which represents a 25 percent dip below average sales and was the third worst seller for the weekly all of last year, according to ABC data.
Please, God of the non-Beliebers, let this be the beginning of the end.