Lina Lecaro
As we noted in our 2018 cover story about NAMM (National Association of Music Merchants), “the bulk of music-gear buyers in retail outlets, both online and in brick-and-mortar stores, are not professional musicians but rather hobbyists, people who make music for the simple pleasure of it sans career aspirations.” Which makes the annual trade show, underway now at the Anaheim Convention Center, an event for everyone, not just pro instrumentalists or would-be rockstars. The joy of music discovery and music making transcends age, gender, background and skill, and NAMM (which takes place later in the year after COVID-era rescheduling) hopes to keep it that way. As a NAMM exec told us, it’s not just a once a year tradeshow but an organization working year-round to create access to music education and highlight music celebration. Some of the biggest and best musicians in the industry come out to meet fans and hype their latest sponsorships and collabs, and this year is surely no exception. Over many years covering the convention, we’ve been encouraged by its efforts for inclusion too, especially where women are concerned. Last night’s She Rocks Awards from WIMN (Women’s International Music network) is a great example. Click the link to learn more about She Rocks. Now thru Sat., June 15. 800 W. Katella Ave, Aanaheim. More info at namm.org.
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