Brand Partner Content
Parenting has never been a smooth path, and for mothers with younger children, meal preparation could be one of their least favorite tasks especially if their babies refuse to eat or when most products on the market are sugar-loaded purees that lack key nutrients to meet babies’ developmental requirements.
In recent years, a more child-centered approach that allows younger children to feed themselves — baby-led weaning (BLW) — is quickly gaining popularity among millennial parents across the U.S. who are ready to switch from milk bottles and breast-feeding straight to solid finger foods. Tiny Organics, a science-backed baby food startup harnessing the power of savory-forward, whole plant-based ingredients, is leading the movement.
Easy, Pleasant Experience For Parents
BLW itself, however, is not entirely a novelty concept: a British woman with backgrounds across public health and nursing named Gill Rapley has claimed to be the pioneer of the method since 2001. She noted how, not only babies would spontaneously move on to solid food by themselves according to her research, it would also provide an easy and pleasant experience for their parents.
The key benefits of BLW, explained Betsy Fore, who co-founded Tiny Organics alongside Sofia Laurell and Carolyn O’Hare, are helping babies and toddlers improve eye-hand coordination. “There is so much to be said about the benefits of baby-led weaning,” she said, “having fed my son this way and seeing first hand the impact it makes in a child’s relationship with food through developing preferences towards vegetables from the earliest bites.”
Since its launch in 2020, Tiny Organics has fed tens of thousands of families across the country. The company’s unwavering commitment to delivering 100% organic, plant-based fresh-frozen meals built on vegetables and essential fruits that are free from all top nine allergens with the convenience of no preparation needed has won the favor of celebrities including actress and model, Brooklyn Decker, who became an investor of Tiny Organics upon its recent launch of Tiny Beginnings targeting younger children aged 4-8 months.
“The transition to feeding my kids solids was a challenging one in our house, so I would have loved if this product existed when I was a first time mom,” Brooklyn said in a statement. “We chose to invest in Tiny Organics because it provides a huge solution to the often time consuming and expensive task that is feeding our children quality meals, and because it’s a trusted brand. Especially now when there’s so much fear around how to give your kids the safest eating experience, and then to find out you’ve been somewhat misled and that there are metals in your food — a lot of moms panicked. What I love about Tiny Organics is that they were ahead of that. When developing the company and the recipes, the Tiny team was already considering the levels of metals and how their ingredients would be farmed and produced.”
Vegetable Focused Meals & High Safety Standards
It’s worth noting that each Tiny Organics meal combines a balanced mix of all three macronutrients – healthy fats, protein and carbohydrates — with a combination of 50 different ingredients to enhance the taste and feel of vegetables, increasing the likelihood of lifelong acceptance. One serving meets the recommendations for an infant’s daily vegetable intake.
Safety is also a top priority for Tiny Organics as the company requires heavy metals testing records from all its suppliers. Finished products are also tested on a regular basis to ensure their safety so that they don’t just rely on the testing of individual ingredients. Additionally, Tiny Organics manufactures out of a commercial kitchen space and undergoes regular inspections by our local Department of Health and the Department of Agriculture and Markets.
Tiny Organics is so far the only vegetable first, low natural sugar organic baby food on the market that collaborates with Partnership for a Healthier America (PHA) to ensure all children will live healthier lives, growing up to be adults free from obesity, diabetes, heart disease, and other chronic conditions. In 2010, PHA was created in conjunction with Former First Lady Michelle Obama’s Let’s Move! effort. PHA identifies, accelerates and celebrates voluntary business practices that improve or increase choice or lead to new norms and behavior around food and physical activity.
Tiny Organics is one of the first baby food companies to pass PHA’s stringent requirements, and become a founding partner of PHA’s Veggies Early and Often Campaign. By using their “Veggies Early & Often” packaging logo that Tiny Organics co-designed and built as founding members of PHA’s “Shaping Early Palates” initiative, which reflects the ultimate goal for the company. “At Tiny, we’re on a mission to shape the palates of a generation to prefer and to love vegetables from the earliest bites to foster a lifelong healthy relationship with food, and prevent chronic diseases and obesity later in life.”
Visit tinyorganics.com and use promo code TINY for 30% off of your first order.
You can also follow Tiny Organics on Instagram at @tinyorganics.
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