There’s a new retail store that’s been popping up all over California and it’s Miniso! An international retail store with well-designed products that won’t break the bank! The brand debuted in the U.S., making its first appearance in Pasadena, California in 2017 and have grown up to 35 stores from San Francisco to San Diego and now including Florida. Many have asked and more have asked, “What is Miniso?”

Miniso was founded in 2011 by Japanese designer Mr. Miyake Junya and young Chinese entrepreneur Mr. Ye Guofu. It is dedicated to deliver products at their best quality and design with the most reasonable price. With this goal in mind, Miniso has opened more than 4000 stores worldwide as of today. MINISO advocates the philosophy of quality life and in the brand spirit of “respecting consumers”. Thus, dedicates itself to providing customers with products of “high quality, competitive price and creativity”.

MINISO has established a new type of aesthetic collection catered to the practicality of life. With this, the company is able to provide consumers with smarter, simpler and cozier products, so that consumers can experience relaxed and happy lifestyles when shopping.

MINISO fans range from the age of 18 to 35 due to its simple and quality features while keeping up with consumption trends. By optimizing product structure and prioritizing product management, MINISO has been opened about selecting its materials from all over the world. About 80% of their designs come from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China. While pursuing high quality and intelligent technology, MINISO also attaches great importance to consumers’ shopping experience and devotes itself to creating a culture of quality service, so as to convey such features as health, leisure, quality and creativity through shopping experience.

MINISO has already successfully created licensed products in collaboration with We Bare Bears, Adventure Time and Pink Panther. This year Miniso is bringing their newest collaboration with Marvel! Marvel x MINISO has already been released in Thailand, Singapore, China, the Philippines, Myanmar, Sri Lanka, Pakistan, Indonesia, and is creating a huge buzz all around the world. The collection is bound to become a new hot topic worldwide!

The Marvel X Miniso line is currently only available at their Hollywood, Arcadia and Torrance location. Don’t worry! There are plans to bringing the product line to a San Francisco location as their next stop. Soon after that, the line will be available in all stores across the US market.


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