Written in partnership with AJ Ignacio
The beauty and cosmetics industry has experienced a boom in recent years with the rise of social media influencers and beauty vloggers. The pandemic has further fueled this trend, as more people turned to online shopping and experimenting with makeup and skincare products while stuck at home. This resulted in the market becoming saturated with numerous types of cosmetics and makeup products, making it more critical than ever for brands to stand out and differentiate themselves.
One brand that has been making waves in the industry is Qeblawi Cosmetics. Focusing on inclusivity and quality, it offers a range of makeup products catering to different skin tones and types. Diana’s passion for the beauty and fashion industry and her business savvy have propelled Qeblawi Cosmetics to become one of the up-and-coming brands to watch out for. In a recent interview, Diana Qeblawi shared her journey of breaking barriers and making history in the beauty and fashion industry.
Can you tell us a little bit about your early beginnings? What got you interested in the beauty and fashion industry?
Growing up, my family moved around quite a bit, but my formative years were spent in the Philippines. When I was living in Caloocan (a city in the Philippines), I joined Miss Caloocan, and that’s when I was discovered by a TV show writer named Jonathan Cruz, who later became my manager. My show business and modeling career opened doors for me to work with famous fashion designers and makeup artists. During this time, my interest in the beauty and fashion industry grew stronger.
Tell us more about what inspired you to start your own cosmetics company. What exactly is the dream for the Qeblawi brand?
I have always been fascinated with how makeup can transform a person’s appearance and enhance their natural beauty. The inspiration behind starting Qeblawi Cosmetics came from my desire to provide women with high-quality makeup products that are effective and safe for their skin. I wanted to create a brand that would cater to people of all skin tones and types and provide them with products free from harmful chemicals.
What was it like building your own cosmetic line? Can you share your most notable struggles and triumphs?
Starting my own cosmetics company was not an easy feat. One of the biggest challenges I faced was finding suitable suppliers who could provide me with high-quality raw materials for my products. I also had to overcome the challenges of marketing and branding my products in a highly competitive industry.
Through hard work and determination, I was able to establish Qeblawi Cosmetics and bring my vision to life. One of the biggest triumphs that I experienced was seeing women from all over the world using and loving my products. It is truly a rewarding feeling to know that I am able to make a positive impact in the lives of women through my brand.
You mentioned how you want your brand to be inclusive. How do you think Qeblawi Cosmetics breaks barriers and paves the way for inclusivity and diversity in this industry?
I have encountered many challenges while trying to establish myself in the beauty industry. It took a lot of hard work to earn the recognition and respect that I deserved, but I never gave up.
One of the biggest obstacles I faced was the perception that my products were only intended for a particular group of people. It was essential for me to create an inclusive beauty brand that would be accessible to women of all races, ages, and genders. I wanted to create a brand that celebrated diversity and promoted inclusivity throughout the industry.
To tackle these issues, I have taken several initiatives to promote diversity and inclusivity in the beauty and fashion industry. My primary objective is to empower women of all colors and provide them with the necessary tools and resources to succeed. I have also made it my mission to mentor younger women who aspire to have a career in the industry through my company. In addition to promoting inclusivity in the beauty industry, I am also passionate about supporting the LGBTQ community. My company values diversity and strives to create a safe and inclusive environment for all individuals, regardless of their sexual orientation or gender identity.
For sure, there are beauty product enthusiasts out there who resonate with you and your brand. What message do you have for them?
To all the beauty enthusiasts out there, my message to you is to always believe in yourself and your dreams. Don’t let anyone or anything hold you back from pursuing what you love. Take risks and be bold in your decisions. With passion, hard work, and dedication, anything is possible.
Conclusion: Qeblawi is an inclusive beauty brand to look forward to
“God created the world with colors. So to all the beauty lovers out there, keep shining bright and never forget to embrace your unique beauty,” Diana concludes.
Qeblawi Cosmetics firmly stands behind the idea that confidence and beauty are universal, transcending the boundaries of gender, ethnicity, and background. Under the visionary leadership of Diana Qeblawi, the dedicated team at Qeblawi Cosmetics works diligently to develop innovative products that accommodate the unique needs of individuals from various skin tones and types. By prioritizing both customer needs and ethical sustainability, Qeblawi Cosmetics sets a high standard for the beauty industry and determines its position as a leader on the global stage.
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