*Brand Partner Content*
For years, industry insiders have been the gatekeepers of the coveted swag bags of Hollywood award shows. Last year, Forbes reported that the 2020 Oscars gift bag alone was worth a whopping $225,000. But what makes one of these goodie bags so enviable? Its high-end contents, of course. Curated by elite Hollywood product-placement marketing companies, award show swag bags are often the measuring stick for what’s hot on the market. Though the products and offerings vary from year to year, one new addition has made its way into the sought-after goodie bags this year and last. Known for their premium quality vodka and their unrelenting passion for the arts, Trust Me vodka has been recognized twice in the last two years between the Oscars and Grammy gift bags.
Known as the spirit of creativity, Trust Me is an American-made vodka that emphasizes the importance of the expression of arts and creativity. With every 20,000-bottle series they produce, the company features the art of a carefully selected artist on their bottle. This year for the Grammy’s bottle, it was Lydia Fenwick whose ethereal illustrations “capture the connection between humanity and nature.” The high-end vodka was additionally shrouded with edible 24-karat gold flake, delivering the utmost luxurious vodka-drinking experience to the stars.
But at their core, Trust Me’s brand identity goes hand-in-hand with the artists and talent that make up the Oscars and the Grammys. With their unapologetic passion for showcasing artistry through the unlikely vehicle of a bottle of premium vodka, they have set out to create and promote art in the most unassuming way. Standing in solidarity with the musicians and artists of the Grammys this year, Trust Me’s contribution to the swag bag included a message that speaks to many musicians’ ideals, “In music we trust.”
Offering both an organic as well as a gluten free option, Trust Me vodka is made from 100% clean ingredients here in the United States. Whether you’re feeling the smooth and sweet finish of the gluten free or the clean and crisp profile of their organic vodka, the quality that goes into each variation speaks to any vodka connoisseur. In addition, in line with the stay-at-home theme of the pandemic and 2020, Trust Me recently developed a delectable line of ready-to-drink bottled vodka cocktails in flavors ranging from Bloody Mary, Sex on the Beach, and more.