After leading some of the music industry’s most prominent marketing and promotions campaigns, industry veteran Joe Aboud has launched 444 Sounds – a leading music consultancy and management firm that oversees strategy and promotion for clients including record labels, distributors, management companies, and artists. 444 Sounds’ official launch was met with industry-wide excitement, earning notoriety in Billboard, Variety, and Deadline. Aboud has since been busy, speaking on a panel at Sound City Liverpool, Music Biz in Nashville, and more.

Joe says of his journey to entrepreneurship, “My journey to entrepreneurship was not a straightforward one, as this wasn’t originally something I planned. Artists & managers were approaching me and sharing the gaps they felt existed in the marketplace for a personalized approach to marketing. I launched 444 Sounds to solve that problem, offering a “concierge-style” approach to servicing clients, from developing artists to icons, providing bespoke solutions based on their goals. As a boutique agency, we’re able to work hand-in-hand with artists on a daily basis to help support their visions and grow their fanbases. “

Aboud spends his days with a wide roster of heavyweight clients including Sony Music, UnitedMasters, Warner Records’ dance label Major Recordings, and household names Jung Kook, Enrique Iglesias, Michaela Jaé (also known as Pose actress MJ Rodriguez), and many more. Aboud is also flexing his marketing muscles with fan-favorite starlet Julia Fox, who recently debuted music at Charli XCX’s iconic Boiler Room set. 

He is followed by a vast resume of previous work with industry titans to provide 444 Sounds’ services to a wide array of artists, both signed and independent. He most recently led marketing and streaming for independent label HITCO, working with artists such as 2x GRAMMY Award-Winner SAINt JHN, Jennifer Lopez, Dixie D’Amelio, and the Dalai Lama (yes, you read that correctly) and managed the acquisition of HITCO under Concord Music Group. While at Atlantic Records, he facilitated marketing plans for GRAMMY-Award winning & nominated projects including Elderbrook and Anitta, as well as multi-platinum artists Clean Bandit, Skrillex, David Guetta, Cash Cash and more.