L.A.’s Maven Genetics became one of the state’s premier cannabis companies two weekends ago at The Emerald Cup with a top-five finish for French Laundry.
While Maven’s rise around the state in recent years has been quick, this is the biggest accolade yet for the longtime OG cultivators (Kush and metaphorically) that transitioned to the recreational side of things at the dawn of the legal era. Even before the big win, the company found itself in roughly 400 shops at any given time.
We sat down with Maven’s cofounder and president Mike Corvington to talk about the win and their experiences transitioning to a fully vertically integrated company locally that still grows in some of its legacy gardens, distributes its own product and sells its cannabis through two storefronts on top of its hundreds-long client list.
“Los Angeles is a beast man,” Corvington told L.A. Weekly. “From the regulatory compliance things to L.A. in general, it’s good for us because it’s home. This is where we’re from, we’re very comfortable with the situation as a whole. The industry is going through a lot of bullshit, as it has for a long time. I don’t think that’s just related to Los Angeles. I think that’s probably California as a whole. But, you know, all in all, L.A. is our home man, our backyard. This is where we’ve been rocking for a long time.”
Corvington isn’t kidding. He admits up until a few years ago, they barely had to leave the L.A. bubble at all, as they pumped out awesome OGs for 15 years straight without a thought to creating what is now one of the widest lineups in the state. We asked Corvington if it was fair to call most of their cultivation and wider cannabis careers L.A.-centric?
“Absolutely. Yeah. I mean, we’ve really started pushing up in the NorCal territories and distributing up there probably two years ago,” Corvington said. “We went pretty heavy on that first group, first few years in transition from medical to rec market. We get out and just kind of grew up grassroots. Everything we’ve done has been grassroots where we’re self-funded, we haven’t taken on any capital even to this day. I’m not trying to push into the market more than what is being asked of us. So we’re just kind of doing our thing and it’s been working successfully. We’re still here.”
But the “still here” part hasn’t always been easy. As for many cultivators, one of Maven’s main jobs is to get the cash for the flower they pump into the marketplace. As with many of their peers on the cultivation side of things, that’s often proven easier said than done.
Over the last few years Maven’s been able to hone in on the problem accounts and who is actually going to pay them. Making sure the latter always has flower flowing their way is critical.
“You, unfortunately, have to weed out people that just don’t handle their shit professionally,” Corvington noted. “And there’s a lot of people who just kind of are trapped in old ways and are having a difficult time evolving with things as they moved forward. But paying your bills is just kind of number one.”
One of the things Maven has done during these times is try to be as accommodating as possible to the folks they’re working with. They’d rather constantly restock you with the freshest flower possible rather than have something sit there that is going to degrade the consumer experience and the shop isn’t going to be able to make the payment terms in the original time frame.
“We tell people we’ll come to deliver to you every day,” Corvington emphasized. “We don’t want to sell you anything that even has a potential opportunity to get old. We will happily, no charge, come to drop you fresh packs all the time. So we kind of scaled-down people’s orders a lot of times because sometimes these buyers don’t understand their own market or demographic.”
Maven Genetics is available all over California.
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