Mental health is crucial to living a healthy and happy life. However, we are sometimes placed in situations that deprive us of our mental well-being, and we are left battling anxiety and post-traumatic stress disorder. Float therapy is a safe place to reprocess traumatizing memories and mitigate depression. True REST Float Spa is an example of a business that has perfected the relaxation experience and will help you live a more peaceful life. This method was first discovered by the Rowe family when a Navy SEAL told Mandy’s father, Jim, that the SEALS were already using float pods for the exact same physical and mental recovery benefits.
True REST is a world leader in floatation therapy and is spearheaded by Mandy Rowe as president. It was founded in 2014, and since then, they have been giving millions of people a holistic tool for recovery from pain, anxiety, depression, and insomnia. True REST offers an alternative to harmful addictive medications, and this is being proven time and time again by the Float Research Collective led by neuroscientist Dr. Justin Feinstin.
True REST has made a name for itself by using cutting-edge technology and programs for brain health, optimization, and recovery. They have recently been ranked number 7 in Entrepreneur’s Top New Franchises and 234 in Entrepreneur’s Top 500. They have also been featured in Time and The Wall Street Journal as the best float therapy spa. Every month, they donate thousands of free floats to veterans to honor the origin story of True REST Franchising.
An industry expert, True REST has set itself apart from its competitors by taking bold steps to educate the public on the health benefits of float therapy. According to Mandy, most people dealing with anxiety and other mental health problems have no idea about the healing power of float therapy, so educating them changes their perspective and helps millions of people. In the last few years the NIH has funded float therapy research with incredible results that will continue to further research on the benefits of floating for other ailments as well, including concussion treatment, anorexia, and more.
But it has also been challenging for Mandy to scale True REST to these great heights. She says the most significant hurdle True REST has faced is awareness. Most people have yet to discover float therapy’s importance and healing power. Mandy says half of the people she talks to don’t know what float therapy is. However, there are many True REST locations in the US, now expanding in Canada, and they have serviced over 1,000,000 people. The COVID-19 pandemic could have been detrimental, but with the collective minds of float and franchise experts, they have been able to get the support they needed to make it through the tough times.
According to Mandy, True REST has managed to be a pacesetter in float therapy through one of its primary core values: transparency. She encourages aspiring entrepreneurs and those already on their entrepreneurial journeys to remain transparent with their clients. It will help build loyalty, reveal your work ethic, and keep you accountable. “Be honest with people, share what is realistic, the good and the bad, and show them you are working on it together,” Mandy adds.
True REST is confident it can continue making moves in the industry by providing its clients with the best services. A transformative leader, Mandy, envisions True REST scaling its locations to over 60 in 2023 and 100 in 2024. Furthermore, she wants to introduce virtual reality for memory retention, language learning, and guided meditations and develop goal-oriented programs to help people become mentally stronger. There is no doubt about Mandy’s unparalleled passion and insights for True REST as it scales to greater heights to help billions of people.
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