Randall RobertsYesterday the California State Lottery and Warner Bros. Records announced a landmark partnership that will place images of the label's vast and ever expanding roster on lottery tickets. Here, we'll let the Cali Lottery explain:
Warner Bros. Records and the California Lottery announced today a unique partnership that will be music to players' ears. On September 1, 2009, Warner Bros Records Scratchers® will hit stores. The first-ever music promotion offers players the opportunity to win the usual instant cash prizes, but also includes unique second-chance prizes, such as music downloads and concert tickets.
“We are excited to partner with Warner Bros. Records to bring a one-of-a-kind game to our players by combining the fun of winning with the excitement of music,” said California Lottery Director Joan Borucki. “Our players have expressed great interest in music-themed prizes, and this game, coupled with our interactive Web site, will bring a new level of playing to our customers.”
Last night a few of the rejected designs mysteriously landed in our inbox.
Check them out after the jump.
Biz Markie's “I Need a Haircut” Lotto Ticket. Grand prize winner gets haircuts for life.
Canadian twins Tegan & Sara were iniitallly hesitant to climb on board, but Warner Bros. assured them that the ticket would be “tasteful.”
Green Day apparently designed their own ticket, and couldn't help but editorialize on America's lottery-buying masses.
George Clinton's “Atomic Dog” Mega-Millions Jackpot Ticket. Capitol Records is rumored to be filing an injunction to block this design; though Clinton was signed to WB for a while, he hit with “Atomic Dog” for Capitol.
(via The Daily Swarm)
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