Written in Partnership with Amir Bakian 
Beauty standards have been a topic of conversation for as long as anyone can remember. Unfortunately, society has always been quick to judge someone’s worth based on their physical appearance, leading to an unhealthy and often unattainable idea of what beauty should look like. But at HUZE Beauty Lab, we’re redefining what beauty means by celebrating the spectrum of beauty and offering high-quality products that make everyone feel beautiful.
At HUZE Beauty Lab, our focus is on producing high-end quality products that give our customers options to customize every look. We’re all about knocking down beauty standards and building our own so that everyone can feel confident and beautiful in their own skin. Our range of cruelty-free mink and vegan lashes are lightweight, durable, and sure to bring every occasion to life. In addition, we’re the first brand to provide your favorite lash styles in every size, from small to large. This means that no matter the size of your eyes, you’ll be able to find the perfect lashes to enhance your beauty.
Leading the charge at HUZE Beauty Lab is Lauren Senkbeil, a serial entrepreneur with a background in medical school and a love for makeup and everything beauty. Lauren started her journey in the beauty industry with a side hustle during the global pandemic in 2020, which became her passion project, a lash line named 90210 Lashes. With help from her family members, Lauren rebranded the lash line to HUZE Beauty Lab, which now focuses on more than just lashes.
The name HUZE is a play on the word hues, which celebrates all aspects and “the spectrum” of beauty. And as a scientist, Lauren put a spin on the brand by adding “lab” to it. She hopes to have storefronts that reflect a modern and futuristic feel along with a medi spa.
Getting the trademark for the name was a tenacious task, made even more challenging by the pandemic, which extended processing times. But Lauren persevered, and now she owns the name. With a relaunch in the works, she’s planning to get HUZE Beauty Lab into stores by the end of 2023, starting with black-owned beauty supplies across the nation.
One thing that makes HUZE Beauty Lab unique is the size options for our lash styles. This idea came from Lauren’s friend and marketing guru, Larrance Dopson of 1500 Sound Academy, who recommended she read “22 Immutable Laws of Marketing and Branding”. This book changed Lauren’s outlook on the beauty industry and inspired her to provide options for every eye size. As the brand expands, Lauren plans to partner with celebrities, influencers, and, of course, her fellow “med school baddies.” With the rebrand, she’s excited to get back to networking and focused on getting big names to wear and support the brand.
And it’s not just about the celebrities – Lauren sees her product in beauty supplies nationwide and in Sephora. Her ambition and drive are what make HUZE Beauty Lab stand out. She’s not content with creating great products – she wants to make an impact, change how we think about beauty, and redefine beauty standards.
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