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*Brand Partner Content* 

As the pandemic has kept most of us inside, skincare rituals have sadly become collateral damage … literally. With personal hygiene on the decline in our new work-from-home “normal,” and device screen time on the rise, skincare has taken an unfortunate backseat to the list of people’s priorities. Fortunately, research shows there are ways of combating these damaging effects.

A solution: LA Gold Masks. LA Gold Masks Pure 24k Gold Anti-Aging Peel-Off, which retails for $29, combats the adverse effects of today’s technological demands and restores the skin’s natural glow. Although face masks have been used for centuries across the globe, LA Gold Masks Pure 24k Gold Anti-Aging Peel-Off combines ancient beauty rituals with modern Korean Beauty techniques to penetrate deeper into the skin to repair damaged skin cells, while also improving uneven skin-tone.

They say beauty is only skin deep, but what about what’s underneath? LA Gold Masks helps the skin flush toxins from internal pollution, such as alcohol and processed foods, while deep cleaning the pores for a fresh healthy, rejuvenated look and feel. The mask’s gold and vitamin-rich formula help to stimulate collagen production, while stabilizing existing collagen levels in efforts to help prevent the breakdown of the body’s natural producing collagen — an essential task in maintaining that firmer, younger, plumper “Hollywood glow.”

“Similar to carefully picking out your clothes or food choices, selecting skincare products is a very personal choice and a reflection of how you see yourself. Just like we eat fruits and vegetables to maintain a healthy diet, the same attention and care should apply to our skincare” says company’s founder Neil Ghosh.

Although the skin protects our bodies from harmful elements, it is the most susceptible part of our bodies “faced” with environmental pollution including but not limited to harmful effects of light and often toxin laden products sold with false promises.

LA Gold Masks perfectly calculates a combination of natural ingredients, including the rare element of 24k gold, to offer a tremendous list of benefits including its healing qualities. The gold itself penetrates deep into the skin offering anti-inflammatory and antioxidant benefits, sometimes beneficial for those with eczema or dermatitis. The mask uses Vitamin A and aloe to soften, firm, and hydrate the skin among other ingredients such as B12, which help in the prevention of hyperpigmentation.

A perfectly pampered spa day on demand is not difficult to attain with LA Gold Masks Pure 24K Gold Anti-Aging Peel-Off. In fact, each tube is good for at least four full-face uses. As the instruction says, simply squeeze out a generous amount onto your fingers and evenly apply it to dry skin, evenly swiping across desired areas. Be sure to avoid your eyes, ears, hair, and lips. Wait about 35 to 40 minutes or until you feel it is completely dry. Gently peel from the outside inward for an “all-at-once” removal.  Then rinse with cold water to close the pores and pat your face dry. Voila!

The use of gold in beauty treatments is nothing new.  Dating back to the ancient Romans who used gold frequently in their treatments to the icon of historical beauty, Cleopatra, who used gold frequently to maintain a youthful complexion, gold’s healing qualities have long been known and revered.

LA Gold Masks takes centuries of gold healing rituals and combines them with a modern-day, scientifically created compound that has a maximum effect on healing, purifying, and protecting the skin.

The face is a window into a person’s soul, so everyone should treat it as best they can.  After all, nobody likes looking through a dirty window.

For more information on LA Gold Masks, visit LAGoldMasks.com or check out their Instagram page. Also available on Amazon.

LA Weekly