Joel Sandoval’s Mindset for Building America’s Largest CPA Firm


It takes an astounding amount of pure time, effort, and dedication to be the best at anything. Along with the accolades and status that come with success on that level, stress, obstacles, and even self-doubt tend to arrive just as quickly.

 So, the mindset necessary to carry SandovalTax CPA owner Joel Sandoval to the finish line on his journey to run the largest accounting firm in America has to be nothing short of stunning.

Joel grew up in Watsonville, a small town in California. He took his small-town roots and planted them in big-town dreams. Sandoval’s parents were successful in real estate, which inevitably landed him in real estate. During the 2008 recession, he met the CPA of a title company he had been working with, and boom—he figured out what he wanted to do. In nine short months, Joel Sandoval quit his job and started Sandoval Tax CPA.

Through studying and mentorship, Sandoval learned about himself and business. He learned systems and operations; he learned marketing and team management. In nine months, under pressure from his wife, and a newborn on her way, Joel Sandoval created a CPA firm that’s currently banking 7 figures annually—and growing.

In the past five years, Joel Sandoval has helped business owners save over 37 million dollars in taxes. He plans to be the biggest Spanish-speaking CPA firm in the United States. Success is in Sandoval’s back pocket, and he thanks the thousands of dollars he invested in mentorship. To Joel, success means you can do what you want, when you want but it’s all having a winning mindset.

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