While your iPhone's browser can take you just about anywhere your pervy heart desires, Apple has been touchy about approving actual apps with sexual content. The App Store might as well be an Hamish town, because, according to company policy:

Apps containing pornographic material, defined by Webster's Dictionary as 'explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings,' will be rejected.

Well, turns out there's one major, erotically stimulating exception:

The Cinemax “Max Go” app, free to subscribers of the HBO-owned network.

Now, you're saying, but Cinemax is a just a premium cable service dedicated to Ben Affleck movies you didn't bother to rent. True that.

But Cinemax, a.k.a. Skinemax, gets steamy late at night, and that translates to pornographic content, much of it made right here in L.A., via app, no?

Adult Video News:

The movies tend to be focused largely on T&A, often featuring popular adult industry performers, with B-movie-level acting, facile scripts, plenty of nudity and some viewing of genitalia, but nothing erect and no visible oral sex or copulation. Some things, in other words, are still left to the imagination.

And so other developers who have been told to watch their step when it comes to sexual content are understandably pissed: Why does Cinemax get a pass?

TG Daily:

This is sure to add fuel to the fire among developers who feel Apple gives preferential treatment to larger companies. For example, when it performed a massive purge of all apps that had any sort of nudity or provocative content, Apple had no hesitation about keeping the Sports Illustrated Swimsuit Issue or the Playboy apps up and available for purchase.

We think Apple should just come clean and unleash all the freaky apps once and for all.

[@dennisjromero/djromero@laweekly.com]

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