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Founded in 2021 during the heat of NFT’s first big season, Rarity Sniper is a company that has two focuses: delivering the best rarity service to NFT collectors and creators and informing the public about the latest NFT news.
It began with small beginnings — the founder creating a NFT rarity tool to snipe non-fungible tokens from popular collections like the Bored Ape Yacht Club and Cool Cats. When word spread, demand for the tool came, and soon the Rarity Sniper founder had set up a Discord for collectors looking to score the rarest NFTs.
Eventually, running his tool became inefficient, and the Rarity Sniper team put together a bot capable of determining the rarest NFTs in a collection. As the demand continued to grow, the team and founder knew they had something on their hands.
From there, the official Rarity Sniper was born, morphing into the top tool for rarity in the NFT space today. Today, the statistics tell the tale. The Rarity Sniper website receives over 1 million unique visitors per month, the company listed over 1200 new NFT projects so far, and the Twitter account has grown to over 375 000 followers.
An in-depth analysis of Rarity Sniper and what it offers the community starts with the basics: what rarity is within the realm of non-fungible tokens.
What is rarity within non-fungible token collections?
For those unfamiliar with rarity in the NFT space, it helps to take a look at an actual collection. In the Bored Ape Yacht Club, all Apes have a mouth trait. An Ape holding a dagger in its mouth occurs just 49 times in the collection, while an Ape holding a pipe in its mouth occurs 132 times. This ratio makes the dagger a rarer mouth trait than the pipe, and Apes with it are potentially more valuable.
Rarity in NFT collections works like that, except in a world of just one trait (mouth) and two possible combinations (holding a dagger or pipe), there are several traits and a dozen options within each trait. That’s why it can be so tough to pick out what NFTs are rarer than others. You’d need a bird’s eye view of the collection and all the data, which is a lot of work for just buying a few NFTs.
That’s where Rarity Sniper comes in.
The data science team at Rarity Sniper takes all the traits and options in a collection and puts together what’s called a “Rarity Score.” This score is based on an NFT’s traits and how rare those traits are. For those technically inclined, the “Rarity Score” is determined with the help of an algorithm. Bias is removed from the equation, and hard data remains in return.
Why does rarity matter to collectors and creators?
For collectors, rarity matters because the rarer an NFT is, the higher its price will likely be. It’s not just that some of the rarest traits are the coolest, but that NFTs with rare traits have higher scarcity. It might be more challenging to buy an Ape with a dagger in its mouth in the example above than one with a pipe in its mouth.
This scarcity breeds competition and drives the price up. Collectors who snipe NFTs with rare traits can have higher profit margins.
For creators, understanding NFT rarity is critical to forming a collection. Because rarity creates excitement during the buying process (after all, who doesn’t want something rare), making a sound rarity system can entice buyers to invest. It also creates a liquid model for the collection — what is worth the most versus what is worth the least, which can help orient pricing on secondary marketplaces.
This model is helpful for both experienced and new people in the NFT space.
What services does Rarity Sniper offer?
Rarity Sniper offers comprehensive and unique rarity services for both collectors and creators.
Collectors can use the rarity tool, which is accessible when clicking on any collection. On the collection’s page, you can see the rarities of the NFTs, both by ranking and rarity score. Clicking on an individual NFT will give you the traits, how often they appear in the collection, and their rarity scores.
On a sidebar, you can sort by trait, search for one or a combination you want, type in an NFT ID #, or even organize by price. The sidebar also has an exciting feature to see which NFTs in a collection are available on OpenSea in real-time.
Using these tools, you can snipe directly from Rarity Sniper’s page, only going to OpenSea’s website to complete a transaction!
Creators benefit from not just the visibility that Rarity Sniper provides but also by working directly with the Rarity Sniper data team. There’s no doubt that it’s easy to get things wrong in collections with dozens and sometimes hundreds of traits — that’s why Rarity Sniper works in-depth with creators to tweak the rarity scores in the ways they deem fit.
If creators want additional exposure on Rarity Sniper’s website, that too is a possibility.
What is the media division of Rarity Sniper?
After creating the leading rarity tool on the market, the founder of Rarity Sniper went a step further. He set up a team of experienced writers to deliver NFT news to both the NFT community and a more general audience. That team writes about topics including but not limited to:
- Acquisitions
- Big-time NFT buys
- Web3 trademark applications
- The metaverse
- Homegrown NFT topics
- AR/VR content
The team is growing and producing more each day. The overall goal is to be a leader in the Web3 news industry, delivering objective and engaging takes on the exciting world of Web3.
Conclusion
Rarity Sniper had humble beginnings but has quickly asserted itself as the leader in NFT rarity services. Look out for new developments on the horizon, and be sure to check out the upcoming NFT drops, where you’ll find a list of the top NFT projects coming soon to you.
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