Matt Emma
From backstage with Gaga to front-row at Messi’s farewell, ImmersiveX is curating unforgettable moments for the world’s most discerning dreamers.
If there’s one thing Angelenos know, it’s how to live boldly. And in a city defined by its creative edge, A-listers, and cultural powerhouses, few companies are capturing the spirit of luxury, exclusivity, and personalization quite like ImmersiveX, a Venice-based experiential concierge service that is transforming how people engage with the world’s most sought-after events.
Founded by Orange County native Cameron Carlberg, ImmersiveX grew out of a simple realization: access is everything. After a stint in the startup world and early years immersed in LA’s music industry, Carlberg began connecting dots between talent managers, entertainment insiders, and high-end clientele. What started as backstage passes and VIP ticket hookups has evolved into a full-service global experiences brand, curating bespoke moments that money alone can’t buy.
“We’re not just selling tickets,” says Carlberg. “We’re building memories. We’re creating stories that people carry with them for a lifetime.”
A Local Business with Global Reach
Operating from the sun-soaked streets of Venice, ImmersiveX has remained deeply rooted in LA’s cultural fabric. The company has cultivated direct relationships with talent agencies, sports organizations, film production houses, and global artists. Their team acts as personal concierges, handling everything from securing luxury suites at Crypto.com Arena to arranging private jets to the French Riviera.
“Los Angeles is the heartbeat of entertainment,” Carlberg adds. “It’s where ideas start, where moments happen, and where people come to feel something unforgettable. That’s what we deliver.”
And deliver they do. From private dinners with music legends to sideline access at major sporting events, ImmersiveX specializes in the rare and extraordinary.
Gaga, Messi, and the Power of the Experience
Just this year, ImmersiveX clients have danced the night away with Lady Gaga on her Mayhem Ball Tour, complete with front-row seats, cinematic light shows, backstage access, and concierge-level hospitality. The Gaga experience is more than a concert. It’s part runway, part Broadway, and all heart. For fans who see art in spectacle, ImmersiveX transforms a night out into a memory of a lifetime.
Across the Atlantic, ImmersiveX curated a trip to Paris for one lucky client to witness Lionel Messi’s final match with PSG, complete with a luxury stay, private lunch, VIP lounge access at Parc des Princes, and a once-in-a-lifetime meet-and-greet with the soccer icon himself. As fate would have it, the news of Messi’s move to MLS broke just days later, adding historical weight to an already epic experience.
“It’s moments like that that set us apart,” Carlberg reflects. “We’re not just reacting to culture. We’re helping our clients live inside of it.”
More Than Perks: A Personal Touch
What makes ImmersiveX stand out in a crowded luxury market is its human touch. Every client has a dedicated contact, a person who gets to know their anniversaries, their passions, their bucket list. Whether you’re looking to throw a private yacht party after the Oscars or gift your spouse a surprise trip to Wimbledon, the ImmersiveX team is ready to deliver.
“We’re relationship-driven. We know our clients. We care about them,” says Carlberg. “We treat their dreams with as much excitement as our own.”
This high-touch, ultra-curated approach has earned the trust of global clientele, from executives and artists to philanthropists and sports enthusiasts. Despite the glamour, it’s the impact that drives the team. Through exclusive fundraising events, like an intimate night with Andrea Bocelli in Forte dei Marmi, ImmersiveX also helps raise millions for charitable foundations around the world.
Weathering the Storm, Rising Stronger
The path to success hasn’t been without challenges. Like most businesses in live entertainment, ImmersiveX was hit hard by the COVID-19 pandemic, temporarily shuttering operations and parting ways with a large portion of its team.
“It was the hardest moment of my career,” Carlberg says. “But it forced us to pause, reimagine, and build a stronger, smarter foundation.”
That foundation now supports a company on the rise. ImmersiveX is expanding to the East Coast in the coming year, with plans for European offices not far behind. And yet, Carlberg insists the soul of the company will always be rooted in LA.
“Los Angeles is home,” he says. “It’s the place where dreams get made and where we get to help bring those dreams to life.”
The Future of Experiences, From LA to the World
With the world opening back up, demand for curated, meaningful experiences is skyrocketing. ImmersiveX stands at the forefront of that trend, bridging the gap between fantasy and reality for clients who want more than access. They want connection.
As Carlberg puts it, “Experiences shouldn’t be barriers. They should be bridges, to culture, to people, to memories that change us.”
So whether you’re sipping cocktails on a yacht in Capri, cheering courtside at the NBA Finals, meeting Shania Twain in Las Vegas or spending the weekend with William Shatner, know this. If you’re with ImmersiveX, you’re not just in the audience. You’re part of the story.