Blockchain technology is an exciting field that holds a lot of potential. As it grows, more and more people are paying attention to it. The industry has generated lots of interest, but unfortunately, there aren’t many reputable sources of information about this topic. A quick Google search about Web3 or blockchain generates thousands of results, but many have a negative slant. This only demotivates new investors, further perpetuating the fear, uncertainty, and doubt that have dogged the industry since the early days of Bitcoin. Jeff Buesing is one of the leading voices trying to change this narrative.
Jeff has been a part of many innovative and transformative companies over his career that spans over a decade. He’s had a hand in everything from traditional to digital marketing and, most recently, blockchain technology. His journey has been all about innovation in marketing, which he does perfectly with his firm New Frontier Presents. The company helps Web3 technology developers get the word out about their projects and generate interest in them through innovative techniques. In his work with businesses, Jeff helps them find their voice by focusing on key messages to get out to the public about their projects.
As a veteran in the marketing industry, Jeff has a knack for developing relationships with journalists, influencers, and other media professionals. With over 15 years of experience as an innovative marketer, Jeff knows how to make the most out of any opportunity. Jeff does not just market projects; he creates content that helps project owners become recognized as industry leaders. He’s been doing this for over 15 years and has an impressive track record of success, including partnerships with the most reputable publications like Forbes.
Jeff was introduced to blockchain technology when he stumbled upon Bitcoin, which led him to start reading more about cryptocurrencies. As the industry grew, so did his interest. Over time, Jeff started monitoring various aspects of Web3 and blockchain technology that are interesting to him personally or professionally. When the NFT craze swept the internet, he leveraged his reputation as a successful marketer and started partnerships with some projects becoming very successful.
According to Jeff, research is a crucial component of successful marketing in the current business landscape. His strategies are grounded in excellent research while also remaining innovative and original. To assuage the public’s curiosity about Web3 and emergent technologies, he breaks down the information and presents it in a factual but relatable way. That way, his audience can glean the main points without getting lost in jargon.
Fake news and lack of trust are other challenges project owners have to contend with. With so many scams lurking in every corner of the internet today, the market may be unwelcoming to new project owners. To overcome that challenge, they must build trust with their audience, which can be daunting. Jeff’s expertise has helped many clients successfully enter the Web3 and blockchain technology space by drawing attention to their projects with new ideas that have generated positive results.
From all appearances, Web3 is here to stay, and many brands recognize that. Jeff’s mission is to educate the masses and speed up the digital transformation sweeping across industries. His services include blogging, podcasting, writing articles, and managing social media accounts.