Jon Stojan
After a highly successful year in 2023, clothing brand YoungLA has big plans for 2024. YoungLA’s stylish athletic clothes are perfect for anyone ready to take on a new sport or fitness routine in 2024. YoungLA has provided excellent fitness clothing since 2014, and 2024 is their biggest year yet.
Two brothers, Dashmeet and Gurmer Chopra, founded the company ten years ago in Chatsworth, California, and have worked hard since to establish YoungLA as a leader in athletic clothing. The brand began as a solution to the Chopra brothers’ search for great fitness wear for men. They decided to start YoungLA when they needed help finding what they wanted.
YoungLA focuses on creating affordable and comfortable gym wear and lifestyle clothing with a unique business model of monthly clothing drops. The company has a broad customer base of diverse athletes from all over the world. Celebrities like Arnold Schwarzenegger, rapper YG, UFC Champion Jon Jones, UFC Champion Suga Sean O’Malley, boxing champion Tyson Fury, and Mr. Olympia Chris Bumstead are all customers of YoungLA.
After successfully growing YoungLA’s fitness line, the brothers branched out to include lifestyle clothing and a women’s clothing line, YoungLAForHer. The brand has grown significantly since 2014 and is now a company with over 150 employees and many exciting partnerships and plans for the future. Despite being a newer brand, YoungLA has established itself as a leader in the athletic clothing space and can compete with brands that have been popular for many decades.
2024 is set to be YoungLA’s biggest year yet. 2023 saw the brand reach $100 million in annual sales, a huge milestone. The company’s leaders plan to use this revenue for several exciting new projects. YoungLA is affiliated with the Arnold Classic bodybuilding show in Columbus, Ohio. The company is also planning a second Block Party for customers, including a meet and greet. One of their most important upcoming projects is planning a team trip to the UK for the Arnold Classic UK. YoungLA’s employees are the company’s backbone, and treating everyone like family is essential to the brand’s culture.
Along with these special projects, YoungLA will continue to grow its womenswear line, lifestyle brand, and men’s athletic wear line with trendy monthly clothing drops. As always, YoungLA strives to give its customers the best possible products and experiences. Creating a fantastic community is one of YoungLA’s top priorities. Getting top athletes from around the world involved with the brand has set them apart from other companies in the fitness clothing space. However, YoungLA’s real community is its consumers. Providing amazing customer experience, customer service, and products that their customers want is always YoungLA’s top priority.
2023 was an incredible year for the brand, and 2024 promises even greater successes that you will not want to miss being a part of. Get involved with YoungLA and follow their journey on social media to become part of the brand’s fantastic community. Between their affordable prices, stylish and comfortable clothing, and wonderful community, YoungLA has become a top brand in the athletic clothing space.