Malana VanTyler
Image credit: Max Mara
Fashion met florals in the most fabulous way when Bouquet Box Flower Bar (BBFB), the chic new franchise offshoot of Bouquet Box, blossomed into Palm Beach’s social scene at the Max Mara Spring/Summer 2025 showcase. Held at the storied Colony Hotel in Palm Beach and hosted by style icons Kathy Hilton, Nicky Hilton Rothschild, and Tessa Hilton, the event was the perfect union of haute couture and hands-on elegance.
Curated by the tastemakers at City Country Beach, the afternoon unfolded in the hotel’s iconic pink solarium, where guests sipped, socialized, and stepped into the BBFB experience — an immersive floral arranging bar where everyone became their own bouquet artist. The scene was made for Instagram: BBFB’s lavish floral backdrop, framed by gleaming Max Mara signage, offered a masterclass in brand synergy and luxe living.
From there, the magic continued al fresco. Sixty fashion-forward guests gathered at long, ocean- kissed tables adorned with blue-and-white chargers, hand-calligraphed place cards, and BBFB’s signature deconstructed floral runners brimming with peonies, tulips, ranunculus, and garden roses. The blooms themselves were globally sourced — with peonies flown in from Israel and radiant stems from the brand’s partner farms in Ecuador and Colombia.
Image credit: Max Mara
The experience doubled as a gorgeous coming-out party for Bouquet Box Flower Bar, a fresh concept crafted by Courtney Sixx and Amy Nebens, two lifestyle powerhouses who know a thing or two about beauty, business, and entertaining. The franchise is a floral-forward evolution of their original sensation, Bouquet Box, the first-ever DIY flower-arranging system that counts Oprah Daily among its biggest fans.
If Courtney Sixx looks familiar, it’s likely from E!’s red carpet or her How2Girl DIY segments. A former model and film producer turned lifestyle expert, Sixx has been a voice for glamorous yet accessible entertaining for over a decade — whether styling “Brunch at the Oscars” or gracing the pages of Elle and Glamour with her tips for elevated everyday living.
Amy Nebens, her creative co-founder, brings the polish of an editor with bylines at Martha Stewart Living, Bridal Guide, and beyond. She’s authored best-selling lifestyle books and has a gift for transforming how-to into want-to — designing experiences that are both beautiful and foolproof.
Together, they’ve built BBFB as a luxe-yet-livable franchise model aimed at stylish entrepreneurs, stay-at-home or work-from-home creatives, and event lovers ready to turn their passion for parties into a polished business — without the burden of a storefront. With 24/7 training, exclusive vendor relationships, customizable event kits, and top-tier marketing tools, BBFB is as turnkey as it is tantalizing.
Already, the Flower Bar has brought its signature style to events for Miss America, Bloomingdale’s, pro sports teams, fashion pop-ups, and even the Jackson Hole Film Festival. But Palm Beach was its most photogenic moment yet — proving once and for all that florals aren’t just for spring. They’re for launching a lifestyle empire.
As Sixx puts it: “BBFB brings people together to create beauty and joy — and now anyone can build a business sharing that experience.”
We’ll raise a glass of rosé to that.