Written in Partnership with Bailey Raye
Multi-Platinum, Grammy-nominated music producer IllaDaProducer has launched an innovative NFT platform unlike any other. His platform, WhoWho’s TreeHouse, leverages Web3 technology to give back to the music community by offering emerging artists the opportunity to submit their own music using one of the official “WhoWho’s” NFT’s. Illa creates a beat and attaches it to each WhoWho NFT so that Artists can then put their own spin on it. Once submitted, Illa then shops their music to major labels, managers, executives and publishers.
Often, NFT’s are criticized for not serving a clear purpose – for being empty or wasteful commodities. This is why Illa’s approach is so valuable, because not only is he utilizing new technology to give back to musicians, but the Mint gives 20% of secondary sales to a community wallet, giving holders the rare opportunity to sit in the driver’s seat by voting on proposals during their music NFT journey.
Illa has also incorporated a philanthropic approach by donating a portion of the mint to the World Wildlife Organization as well as organizations that place S.T.E.M programs into low income neighborhoods.
“NFT’s get a bad rap, but the tech can be extremely useful. I was able to tokenize my network to give talented artists from all over the world a platform to get their music heard. The tech will also be used to allow artists to finally be paid fairly!”
Having produced for top musicians like Eminem, DJ Khaled, Megan Thee Stallion, Rick Ross and more, IllaDaProducer has established himself as one of the industry’s most accomplished music producers. Now, he chooses to prioritize community over profit – his platform is currently a collection of 7,777 NFT’s that give users exclusive access to Illa’s musical universe.
WhoWho’s TreeHouse also plans to throw some of the most memorable parties and events in real life and in the metaverse to help artists network and connect with one another while making use of Illa’s unique NFT platform.
Stay up to date by visiting WhoWho’s Treehouse online: https://whowhos.io/
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