The crypto industry is a young and ever-changing market. As new technologies come out, the public’s attention can easily be swayed from one coin to another. In this climate, it’s difficult to stand out from the crowd, especially for new companies in the industry that need a boost in exposure to succeed. With so many projects entering this space every day, there is no shortage of competition. One way to avoid this struggle is to develop and launch a forward-thinking marketing strategy like Ty Smith’s company Coinbound does for their clients’ projects. Coinbound is a full-service Web3 marketing agency that helps new crypto projects reach their full potential and become well known.
A pioneer in the crypto space, Smith began his journey when he discovered Bitcoin and became hooked. Since then, he has been an avid cryptocurrency enthusiast and advocates with a lengthy resume. Smith has spent the past few years researching the industry and, together with his team, has crafted a go-to market playbook that has worked for over 100 crypto brands. “With clients like MetaMask, Cosmos, Litecoin, and more, Coinbound is the most established agency specialized exclusively in the cryptocurrency and Web3 industry,” says one team member.
As the crypto industry grows, so does the competition, as evidenced by the countless marketing agencies that come up daily in this space. Smith and his team at Coinbound set themselves apart from the other marketing firms through their fresh ideas and unique branding. Smith’s strategy is to help clients with not only their branding and design but also with everything from advertising to social media content.
The idea behind this holistic approach is for these companies to grow exponentially by having everything they need under one roof instead of spreading themselves thin across different services. Coinbound offers influencer and thought leader marketing, Twitter management, PR, Discord setup and moderation, SEO, and blog management.
In recent years, influencer marketing has become a go-to marketing tool for crypto projects, but new project owners may not know where to start. Coinbound is one of the leading influencer marketing agencies today. Smith and his team manage the largest network of cryptocurrency, blockchain, and NFT influencers in the world across Twitter, YouTube, TikTok, Instagram, and more. “If you know them, we probably work with them,” displays the Coinbound website proudly.
Social media strategy is the other thing Smith and his team are renowned for. Compared to other social platforms, Twitter is the place for projects to be visible if they want to go viral, and that’s exactly what Smith and Coinbound offer. The team takes full management of their clients’ accounts, makes sure they constantly have amazing content, and uses industry best practices for growth. Smith and the team claim that the strategy yields over 400% growth in the first month. The team also helps clients grow platforms like Facebook and Instagram with similarly impressive results.
Coinbound’s PR strategy includes crafting coverage-securing releases, pitches, announcements, and more that bring eyeballs to your brand. From content creation to publishing on different platforms, the Coinbound team is dedicated to the growth of projects under its management. And, as the community grows, the team’s experts come in to make sure your server is set up correctly with the right channels, roles, bots, and more.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.