The first thing you need to know when marketing on Instagram is your audience. Instagram now has more users than Twitter, making it the second most popular social media platform. Instagrammers are socially current and tend to stick with brands and businesses that follow social trends.
There are several ways you can start using Instagram today to boost your sales, create more engagement and gain followers, and we’ve got the hook up for the best tricks out there.
Boost Your Followers
Loyal followers are more likely to turn into loyal customers than Instagrammer that don’t follow you. This is why there is such an emphasis on gaining followers. The more followers your business has, the less effort you have to put into advertising because your posts are already reaching a healthy number of people.
You can gain followers through brand partnerships with influencers and other companies. This is because when your brand partners endorse your business, their existing followers will be more likely to follow you as well.
Without brand partnerships, gaining followers can take months or even years for businesses just getting started. Unless you have the inside scoop that is.
If you really need a boost to your followers fast, you can choose to buy them. We’ve looked into all of the top services, in order to find the best site to buy Instagram followers. It is important to purchase your followers from a service that uses real accounts to fill the orders.
Less reputable companies fill their orders with the use of bots. Bot accounts go against Instagram’s terms of service and can result in your page being deleted if you purchase them. Bots accounts also are frequently found and deleted by Instagram, so you could end up losing most of your followers anyways if you go that route.
Whether you want to buy Instagram likes or followers, always choose a company that uses real people to fill their orders to avoid getting burned later on.
Partner with Micro-Influencers
Instagram has become well known for its influx of influential accounts. These accounts are run by Instagram influencers and have access to large bases of loyal followers who look up to them. Businesses have taken notice of the enormous power influencers have in marketing campaigns.
This doesn’t mean you need to find a celebrity to endorse your business, though it certainly wouldn’t hurt. If you don’t happen to have a Kardashian on speed dial to help promote your brand, never fear. Influencers with smaller followings, also known as micro-influencers, are always a great choice for your marketing needs.
Micro-influencers have become one of the most valuable assets to companies looking to grow their Instagram presence. Micro-influencers are effective because they are relatable, more so than celebrities, and followers are more likely to buy from brands recommended by someone they can relate to.
Run Compelling Ads
Many companies are allocating large portions of their budget to Instagram advertising. The reason for this is simple; Instagram brings in customers. More and more we see people turning to social media when deciding what products to buy and what brands to buy from.
Your advertisement technique can either help or hinder your success on Instagram. It is important when running your ads to know your audience. Instagrammers are shoppers. This means they don’t require the hard sell to convince them to buy your products. In fact, the hard sales pitch can often be the reason people don’t want to buy from you.
It is important to crafting compelling advertisements that speak to your consumers. Use images and videos that incorporate the interests or needs of your target audience. Choose captions that are memorable and get your audience engaged.
One of the best features of Instagram advertising is the ability to advertise across other platforms. Facebook and Instagram work together to help your ads reach more people. So, once you’ve crafted the perfect Instagram advertisement don’t forget to post it to your business’s Facebook page as well to maximize its effectiveness.
Use Stories
Instagram Stories have revolutionized the way people are connecting with brands. Almost two-thirds of Instagram users have said they are more interested in brands they’ve seen on Stories.
Stories allow you to post special events, new products and so much more without the need to make a permanent post on your page. This means you can use Stories to craft posts specifically designed to increase your engagement without cluttering your page.
Over 300 million people using Stories every day, so you can quickly and easily reach whole new demographics of people who would have otherwise been unavailable to you. By tapping into these uncharter demographics, you can see grow your following, boost your engagement, and drive up your sales.
Add Shoppable Links
According to ViralRace, with Instagram’s recent addition of shoppable links for businesses, it’s never been easier to boost sales and grow your business with Instagram. With the ability to add product descriptions, prices and links to your online store on all to your posts makes it easier to turn Instagram views into sales.
Instagram has become the go-to source to research brands. Fifty-four percent of users surveyed said they bought a product after seeing it on Instagram while 87 percent said that seeing product details on Instagram enticed them to take some form of action, whether it be engaging with the business or outright buying the item.
Some high-profile business pages even have the ability to sell products right from their Instagram pages, which can easily turn photo views into purchases. While this feature is only available to a few select accounts at the moment, it is rumored that all businesses will be able to utilize this feature as shopping habits continue to influence Instagram’s vast marketplace.
Instagram marketing has undoubtedly become one of the most effective strategies in today’s market. With over 130 million users visiting a minimum of one business page per day, it is easier than ever to capitalize on everything this social media giant has to offer.
With these insider tips, you can make the most out of your Instagram presence and see your sales take off.
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