Advancements in technology and the extreme rise of social media have transformed the way the marketing industry operates. Social media marketing is imperative for brands when trying to reach their consumers. A brand’s marketing strategy is one of the crucial deciding factors when it comes to the brand’s success, and analytics and technology have become increasingly important components of a marketing campaign. Michael Heller is a marketing industry expert, and his agency, Talent Resources, has been extremely successful by evolving and adapting in real time to trends in social media, technology and pop culture.
Marketing of the past was seemingly much simpler — perhaps it was a planned paparazzi shot or hands-on engagement with a product. However, the marketing and advertising industries rely heavily on the immediate impressions of influencers, social media and technology. Talent Resources helps brands connect with the right celebrity or influencer to achieve significant ROI, and a successful example of this is the campaign they completed for DIFF Eyewear. Initially tasked with promoting DIFF’s “His and Hers” line of sunglasses, Talent Resources sourced one of America’s most beloved couples, Sean and Catherine Lowe, that would resonate with the target demographic. Impressions and sales were skyrocketing from the social media campaign, leading to partnerships with major names like Hailey Bieber and Jessie James Decker. Talent Resources helped DIFF leverage an ambassadorship and potentially a Decker family eyewear collection after the wildly successful social media campaign. More Talent Resources success stories with brands like Nathan’s Hot Dogs, Dunkin’, Fabletics and more can be found on their website.
Thanks to these integrated campaigns with major brands and relationships formed with some of the world’s top influencers, Talent Resources is able to provide more custom and strategic results for clients than ever before. “We really like to emphasize the impact of our 360-degree amplification plan,” says founder and CEO Michael Heller. “Varying from case to case, we like to examine the brand from a holistic level and identify what kind of influencer or celebrity would really resonate with the brand and vice versa.”
Talent Resources offers clients flexible, project-based programs with a 3-month minimum commitment. This allows both parties to adapt and evolve according to trends or budget changes. Talent Resources is an agency at its core, but they have become more of a brand partner, working cohesively as a team. The company is able to bring the perfect amount of energy to their clients to get the desired results. If you would like to learn more about Talent Resources and all they have to offer, visit their website here.