Jon StojanWhile much has been said about how companies can harness technology to remain productive while working in a hybrid or remote arrangement, employees can also benefit from these technological solutions to objectively showcase their productivity, even when they’re not under the boss’ watchful eyes in the office.
According to Mark Parinas, Founder, and CEO of California-based software company CuraeSoft, the company’s coAmplifi platform helps engage the talent pool across a wider geography. They also no longer need to worry whether their teams are working properly or not, due to the platform’s multiple accountability and project management functionalities.
As for the employees’ side, Parinas reminds them that employment is a buy-and-sell business relationship and that the core of any business relationship is value, which should be cultivated by both sides. In employment, the employee is the seller, the product is their talent, and the employer is the buyer.
“The foundation of any business relationship is creating value, and it is very beneficial for you as an employee to be able to showcase the value that you are bringing to the table,” Parinas says. “Your talent is the currency that you use within the business. Showing your value isn’t just when you’re applying for a job. You should actually demonstrate your value continuously, in the same way, that your employer is continuously proving their value to their clients. In a buyer-seller relationship, the more value a seller creates, the more the buyer wants to buy. As an employee, I always think about how to increase my value, so that my employer keeps buying from me, and continues to invest in me.”
In organizations that use coAmplifi, employees can do just that, as the platform breaks down each team member’s work into operationalized tasks, which management can clearly see and provide feedback on. The employee is able to clearly demonstrate the value they bring to the organization by fulfilling the various deliverables and projects that are relevant to the strategic objectives of the organization. Because coAmplifi provides a more objective measure of employee performance, it also helps genuinely productive employees advance their careers, while those who habitually slack off or rely on taking credit for others’ work will be weeded out.
“This shows the organization that you’re doing your part and delivering the value that they’re buying,” Parinas says. To me, there’s no better guarantee of job security than that because any buyer who sees the seller’s value as aligned with their goals will keep on buying.”
Moreover, coAmplifi helps employees gain insights into the work of their colleagues and managers and enables them to understand the objectives of their organization. This allows employees to actively support the organization’s goals.
“I believe that every person is an entrepreneur, and the earlier they realize that, the more successful they can become,” Parinas says. “We tell our employees that no matter where you are in the hierarchy, you are an entrepreneur because you’re selling a product, which is your talent. It’s up to you on how you grow, improve, and sustain it. Most importantly, “you don’t just talk up what you can do, without having to show anything for it; you have to be able to showcase it by delivering results. And in coAmplifi, the ecosystem allows you to do just that and additionally lets you know whether your managers and leaders are also bringing value to the organization.”