Written in Partnership with Amir Bakian
Many people spend their entire life in pursuit of financial freedom by working a 9 to 5 job. While the job barely pays their bills, they choose to struggle because that is what they believe is their comfort zone. Cameron Shu, a 25-year-old techie, realized that his job could never fulfill his financial goals. So he took a chance, failed, and then utilized the lessons he learned to build a company that is worth millions of dollars now. Cameron Shu is a renowned name in the digital marketing scene in Canada. As the founder and CEO of Skyline Media”, one of the fastest-growing digital marketing agencies in Canada, Cameron wants to inspire others to break free from the 9 to 5 trap and live the life of their dreams.
Cameron was raised in a middle-class family in Ontario. After obtaining a Degree in Computer Science from the York University, Toronto, he began working with one of the biggest software companies in the U.S, earning a fortune every year. At 22, Cameron had everything other guys his age could ask for: a high-paying job, a loving family, and a spacious apartment in New York. Initially, Cameron was happy about his life but as time went on he realized that his 9-to 5-job was nothing more than slavery. He was sacrificing his dreams, his family time, and his leisure for a salary that was never his financial goal. This was when Cameron decided to ditch the job and start his own business.
At the age of 23, Cameron founded his first footwear company that sold designer sneakers across the U.S. Although Cameron stayed laser-focused on offering the best quality products for a reasonable price, his company grossed poorly in sales. After a brief market research, Cameron decided that brand visibility would make all the difference. The best-selling sneakers in the market belonged to the brands that were in the limelight on the internet. This interested Cameron to study about digital marketing with the motive to scale his own business.
After several months of research and study about digital marketing through online tutorials, YouTube videos, and podcasts, Cameron decided to close his first company and start a new venture. This was how Skyline Media was founded with the goal to promote small brands and businesses that struggle to find ground in this extremely competitive space. Since the inception of the company in 2020, Skyline Media has offered digital marketing services to more than 500 businesses across the U.S. and Canada. With over 9 figures in annual revenue last year, Skyline Media became one of the fastest-growing digital marketing companies in Canada.
Cameron’s journey from an office executive to the founder and CEO of a multi-millionaire dollar company has been listed in the “30 under 30” class of 2021 by Forbes. Today Cameron is setting an example for young entrepreneurs across Canada who hesitate to venture into entrepreneurship because of the challenges. Cameron has set himself apart from others by turning his initial failure into a success. His story of escaping the 9-to-5 trap is inspiring.
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