*Brand Partner Content*

Every day, you will see fashion retailers promising to offer a customized shopping experience. In reality, very few can achieve a personalization level that fits consumers’ needs and makes the entire process hassle-free. This is what makes Blue One stand out from the crowd. This Hamptons-based men’s and women’s boutique is setting the standard for offering personalized shopping, as evidenced by their number one ranking in the list of the best fashion retail stores in the US, according to Elle Magazine.

The Story of Blue One

Blue One was founded in 2007 by power couple Jarret and Crystal Willis. They have established a reputation in the Hamptons by bringing the latest fashion trends closer to their customers. Whereas other fashion retailers view personalization as a process that involves asking what their customers want, Blue One takes it to another level by forming genuine relationships with their customers and understanding their unique style needs.

The company’s goal is to be not just your ordinary fashion boutique. They take pride in being a lifestyle boutique in which customers can shop and receive suggestions as to the best places to visit and restaurants to dine in within the Hamptons area. This is precisely why their customers keep coming back. It’s not every day that you’d enter a fashion store and come out knowing you’ve made real friends with the owners themselves.

How Blue One Curates Fashion Pieces

Another reason why Blue One attracts a loyal customer base is its unique approach to curating fashion pieces. Since day one, the company has made it a mission to showcase the designs of up-and-coming designers. It was challenging at first, considering that many customers prefer buying clothes and accessories from familiar brands. But because of the trust instilled by customers in both Jarret and Crystal, they know that what they’re going to get is the trendiest outfit money can buy.

The couple handpicks every single piece in their store. For the most part, the items come from Los Angeles, New York, and Europe. It helps that both of them love traveling. But instead of merely visiting scenic spots, they also make time to meet local designers, check out their creations, and select ones they think deserve more attention. They do this while keeping their customers in mind. Since they know most of them personally, they have a clear idea of what style they want and whether certain pieces will fit their fashion sense.

Blue One certainly knows how to elevate the personal shopping experience. They also use their social media presence to share the latest in the world of fashion. It’s not uncommon for customers to place an order after seeing an outfit on their Instagram and Facebook accounts. Many of them even reach out to the couple for more information. They receive a personal message with Jarret and Crystal’s recommendation to guarantee that they’ll love whatever they’re interested in. Indeed, shopping doesn’t get any better than that.


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