For the first time since 2012, the historic Hollywood Sign will be washed, primed and repainted in time for its 100th anniversary.
The Hollywood Sign Trust is teaming up with the Sherwin-Williams paint and coating manufacturing company, to give the sign its first refurbishment since 2012, when celebrating its 90th anniversary. Before that, the sign was completely torn down and rebuilt from in 1978.
“The Sign is the pride of Los Angeles and we are excited for fans all around the world to see this makeover for a very special 100th anniversary,” Hollywood Sign Trust chair Jeff Zarrinnam said. “The opportunity to partner again with Sherwin-Williams on this extensive project will help continue the legacy of the Sign, a symbol of a place where magic is possible and where dreams can come true.”
The eight-week reconstruction will carry into mid-November, with crews from Los Angeles-based commercial painting company, Duggan and Associates, starting to set up equipment Monday, September 19.
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Sherwin-Williams will be using its Emerald Rain Refresh Exterior Acrylic Latex paint, which is described as having, “Self-Cleaning Technology,” that requires minimal maintenance.
The color used will be a palette labeled Extra White SW 7006, or by its new name, Hollywood Centennial White.
The 45-foot high Hollywood Sign was first erected in 1923, towering over Griffith Park and becoming a staple of Los Angeles pop culture and tourism.
In late February, the exterior of the Hollywood Sign was transformed to read “Rams House” to commemorate the Los Angeles Rams Super Bowl victory.
In late June, the sign was, for the first time ever, used as a video screen, when the BET Awards projected a promotion for the show, featuring several musical artists and an array of shining lights.
A livestream of the current construction can be viewed on Hollywoodsign.org until its completion.
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