Brand Partner Content
Scott Clary is a career sales and marketing executive. He currently runs a global SaaS sales and marketing organization and sits on the Forbes Business Development Council. From startups to enterprises, Scott has worked with executives and entrepreneurs to help their businesses reach 10x growth.
He has sold and marketed to some of the most iconic Fortune 500 and Fortune 100 brands throughout his career and his work has been featured in over 100+ news sites and publications. Scott is a global speaker at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup, and many more.
In addition to his many published works, Scott is also the host of the Success Story podcast, part of the HubSpot Podcast network, where he regularly interviews inspirational people, mentors, and leaders, and the founder of ROI Overload, a daily business newsletter.
Scott looks to people who display perseverance, grit, tenacity, and curiosity for business growth and entrepreneurship. When asked about his mission, Scott responded, “What I’m trying to do is to create content, which will, in turn, lead to a community of people that try and better themselves and upskill themselves through those personality traits that will, in my opinion, allow them to be successful at whatever it is they try and do in their life.”
Tips to Turn Your Side Hustle into a Full-Time Job
One of Scott’s biggest achievements is discovering how to monetize a side hustle without jumping into it and quitting a job. Scott left working full-time for a company to start his own entrepreneurship dream with his company.
After he found a startup that he really liked, Scott learned marketing from a variety of sources. Of course, like most major influencers, the Gary Vaynerchuks of the world, and other people who build incredible personal brands, Scott wanted to share his discoveries with the world, hence the creation of his podcast.
Here are Scott’s three tips on the easiest way to build that brand you want:
- You want to have a consistent social calendar, and you want to put content across all of your different social mediums.
- Give people a reason to listen to you
- Bring in experts that already do have audiences when you are unknown.
“I thought the podcast would be a great medium to explore for building a personal brand in the business space,” Scott said when asked about his podcast show, Success Story. “I did everything myself from understanding how to produce a podcast, video editing, audio editing, booking guests, and eventually finding ad sponsors and whatnot for growing the show, it was just a combination of all the marketing and sales experience I’ve had over my career mixed with a whole bunch of just figuring it out.”
Scott emphasizes the value of cross-pollination across multiple platforms, mentioning that money goes where the attention of viewers goes, stating, “If you help enough people like you will, you will never go hungry.” Testing and seeing what types of content resonate with your audience is also key to monetizing your brand.
If you want to monetize your personal brand, Scott’s advice is simple: just start. Most people who want to build their brand quit too early.
How Do You Find Success?
Scott has a few key factors that he attributes to his growth and success as an entrepreneur.
- Curiosity: Learn to be okay figuring things out on your own
- Self-awareness: Have an idea of what your blind spots are and learn how to fill them.
- Tenacity and Perseverance: Get through the hard times
“The definition of success definitely has changed over time. I think that when we’re all young, we’re a little bit naive as to what success is,” Scott said when asked for his definition of success, as he believes young people are too focused on monetary growth as a sign of success.
“When you start making money, you realize that the definition of success is no longer tied to money, it’s tied to freedom.” In Scott’s mind, true success is when you don’t feel trapped but can do what it is you love.
Learn From the Best
If you are curious to learn more secrets to success and learn from the wisdom of Scott Clary, click here and discover how you can monetize your personal brand and grow your side hustle into a full-time opportunity.
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