Geo Virgo
Photo Courtesy of: Orderfox
The recent updates to Gieni AI mark a significant development in how businesses access and use market intelligence. Developed by Swiss company Orderfox, Gieni AI is designed not as a general-purpose chatbot, but as a vertical AI agent – built specifically for business-to-business (B2B) decision-making. The newest version doesn’t just return answers. It generates structured, relevant insights embedded directly into the software that decision-makers already use.
This is where Gieni’s integration with Microsoft matters. Instead of requiring users to switch between platforms or dig through dashboards, Gieni will surface live market reports, competitive data and strategic prompts inside Outlook, Teams, Word, and Excel. That means sales managers, procurement teams, or analysts won’t have to leave their workspace to ask detailed questions about suppliers, competitors, or regulatory risks.
“By integrating Gieni AI with Microsoft Copilot, we’re empowering businesses to make smarter, faster decisions directly within their daily workflows, turning data into a competitive advantage like never before,” says Timur Göreci, Chief Revenue Officer at Orderfox.
Fixing What Slows Business Down
For years, many enterprise tools promised “data-driven” insight but delivered it through outdated systems, scattered sources, and time-consuming manual inputs. The result was slow and incomplete decision-making, especially in procurement and strategy teams.
Gieni AI addresses this by using a growing database of over 5 million company profiles and hundreds of millions of web pages to generate live market intelligence. The AI can now answer complex questions like “Who are the fastest-growing EV suppliers in Europe?” or “What companies in the aerospace industry recently raised funding?” and immediately produce full market reports, within minutes.
The CRM Booster, included in the new update, automatically enriches client data with current, aggregated and parsed information. Instead of asking users to dig through reports, it feeds the information where it’s needed, into the tools sales teams already use.
Moving Beyond Static Intelligence
Another key update is Gieni’s adoption of Microsoft’s Model Context Protocol (MCP). This allows the AI to not only analyze data but also interact with other tools and agents across the Microsoft ecosystem. For users, this makes the experience feel less like using a search engine and more like having a built-in research assistant across multiple platforms.
“Our partnership with Microsoft brings unparalleled B2B market intelligence to Copilot users, streamlining research and delivering actionable insights in seconds, not weeks,” Göreci notes.
That kind of integration reflects a broader shift in how artificial intelligence is being applied to work: not as a standalone tool, but as a support layer for tasks that were previously fragmented or under-supported.
A Practical Use Case for Vertical AI
Gieni isn’t trying to do everything. It doesn’t write marketing copy or simulate conversations, – yet. Instead, it focuses on delivering actionable information to business users who need accurate and timely insight. This narrower use case is part of a broader trend in vertical AI, where companies build tailored tools for specific sectors rather than relying on general-purpose models.
At Microsoft Build 2025, Gieni was presented as a reference integration within Microsoft Copilot Studio, one of the first platforms to use MCP for agent-based collaboration. The goal is to simplify how businesses interact with data, especially when they need fast answers in areas like market trends, vendor assessments, or supply chain risks.
CEO Derek Tanner describes the strategy in simple terms: “We’re not creating dashboards just for the sake of it. Our goal is to embed deep market insights directly into daily workflows, so they’re not stuck in separate reports or waiting on someone to pull the data.”
What Adoption Will Tell Us
For businesses already using Microsoft tools, activating Gieni is straightforward. For those relying on separate analytics workflows, integration could require behavior change – a much harder thing to measure than feature rollouts.
Still, the product’s focus on reducing friction, delivering clear insight, and enriching existing workflows gives it a solid foundation. While some AI tools focus on novelty or entertainment, Gieni’s updates are aimed at utility, turning conversations into conversions, not only in a sales sense, but in how data becomes usable information.
“This collaboration leverages Microsoft Azure’s scalability to make Gieni AI’s insights a seamless part of the Microsoft 365 ecosystem, redefining productivity for enterprises worldwide,” Göreci concludes.
A Direction Worth Watching
Gieni AI represents a transformative force in professional services, fundamentally reshaping how analysts and consultants approach their craft rather than displacing them. This revolutionary platform redefines the architecture of knowledge work, elevating human expertise while streamlining operations.
Orderfox’s latest developments herald a sophisticated evolution in artificial intelligence, one that transcends automation to unlock superior decision-making capabilities. This represents a profound shift with enduring industry impact.
Gieni offers a proven framework for enterprise AI.
Gieni is making its way into enterprise use cases, thanks to lightning-fast processing, seamlessly integrated workflows, and laser-focused intelligence that turns data into a strategic advantage. Rather than superficial interactions, Gieni delivers actionable insights that drive meaningful business outcomes.
The company is pioneering a new era where AI serves as the ultimate force multiplier for human intelligence, creating unprecedented opportunities for competitive dominance.