According to one recent study, the global influencer market was worth an incredible $1.7 billion as of 2016. That number is certainly impressive – but it’s even more so when you consider that it’s anticipated to balloon to an enormous $13.8 billion by as soon as the end of 2021.
Influencer marketing tends to deliver a return on investment that is about 11 times higher than other types of digital marketing. A big part of this has to do with the fact that consumers tend to trust influencers a great deal – almost more than personal recommendations at this point. Regardless of how you choose to look at it, influencer marketing is here to stay – but that isn’t always good news for the influencers themselves.
Make no mistake: brands of all types and sizes are being rewarded handsomely for their influencer marketing efforts. Yet it’s the influencers who often fail to reap the proper rewards for their hard work. Yes, some of this has to do with the fact that the job of “influencer” didn’t really exist even as recently as a decade ago. It’s a position that is relatively new and, as such, is still in a state of evolution.
But still – these are people who are creating compelling content on a daily basis. They’re helping to inform purchasing decisions for people all over the world. They shouldn’t have a difficult time getting by from a financial perspective – and now, thanks to MyCutTV, they don’t have to.
MyCutTv is a video first social app that enables creators to monetize their video content – finally earning the rewards they’re due for the important work that they’re doing. It’s a powerful opportunity for influencers to make a name for themselves while also getting paid – and it brings with it a wide range of different benefits that most people won’t be able to find anywhere else.
The Power of MyCutTV: Breaking Things Down
At its core, the MyCutTV platform lets influencers share their content in a way that allows audiences to pay for video views in an on demand basis. Depending on the video, views range from $0.99 to $9.99. Once a viewer shares that content with their own followers, the amount of money that someone can earn is practically limitless.
Finally, content creators and influencers alike are able to get paid for the hard work they’re doing on a daily basis. But more than that, those financial opportunities will motivate them to produce higher quality videos and posts all the time – meaning that audiences are paying to fuel the experiences that they’ve come to love.
From a larger perspective, MyCutTV is also a chance to support the democratization of content – an idea that allows the influencers themselves to maintain creative control as much as possible. So not only do they get to express their true personalities and pour every ounce of their creativity into their work, but they also get financially rewarded for it as well.
Creators also don’t have to rely on someone else to get their content out into the world. Everything can be independently distributed right via the MyCutTV app, removing the gatekeepers that typically called the shots and cast a black cloud over the entire online entertainment landscape.
Influencers get to do better work and get paid for it. Consumers get to enjoy more of what they already love. It truly is a mutually beneficial situation in every sense of the term, and it’s only possible thanks to MyCutTV.
The Future of Influencer Marketing Is Here
But while MyCutTV was originally created as a content-sharing app that lets creators get paid for their work, it has also pivoted to explore a variety of other avenues, too. Chief among them is micro-funding – something that the platform is offering on partnership with the University of Houston’s athletic department.
A lot of people don’t realize that roughly 30% of the non-profit organizations that exist today will simply cease to exist as soon as a decade from now. Funding – or a decided lack thereof – is a major contributing factor for this. Non-profits are always looking for new and innovative ways to raise money, and MyCutTV is a big part of how they’ll do it moving forward.
If you were trying to raise money to support college athletes and their sports department, for example, MyCutTV makes it easier than ever to do so. It’s powered by a democratised and fair algorithm that shares content for all non-profits, making it easier to find creators and organizations that may interest users. Everything that someone posts can always be specifically shared with your follower audience and the entire platform, free from the restrictions that a lot of other platforms bring with them.
Likewise, MyCutTV users don’t need to sign up for an account with a credit card – breaking down yet another barrier that a lot of other platforms face. They can donate funds via Apple Pay, Google Pay and a plethora of other options. From that perspective, donating to your favorite non-profit becomes as simple as tapping the screen of your phone – making it easy and even enjoyable to help support your local communities and favorite organizations.
In the end, MyCutTV isn’t just the key to making money online – it’s the key to helping support the organizations we care about and to improving the lives of those around us. From a technology perspective, it’s impressive as it makes the process of both making and donating money easier than ever. But from a social perspective, it’s also so much more than that – it’s a meaningful change that couldn’t have come along at a better time.
If you’d like to find out more information about why MyCutTV is the key to making money online moving forward, or if you’d just like to learn more about this innovative platform and the potential that it has for your own business, please don’t delay – visit MyCutTV today.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.