International Make-Up Artist Trade Show (IMATS)


Past Event

Location Info:

Pasadena Convention Center
300 E. Green St.
Pasadena, CA  91101
A gathering of make-up enthusiasts, students and aspiring professionals who want to learn the latest tips from renowned, international make-up artists, brands, and influencers. Artists from fashion and film demonstrate their techniques, while guests shop limited-edition products from the industries top brands. Featured Event Partners: Make Up For Ever, Morphe, OFRA Cosmetics, Royal & Langnickel Brush Mfg., M•A•C Cosmetics, Alcone Company, SUVA Beauty, Smith Cosmetics, Sigma Beauty, ZÜCA, Inc., Benefit Cosmetics, NYX Professional Makeup, Pacific Instruments, Pinkie Swear Cosmetics, Violet Voss Cosmetics, Vera Mona, Appeal Cosmetics, Ardell Beauty, Bdelliun Tools, Beaute Tsuru, Callas & Dearderm, Eve Pearl, Frankie Rose Cosmetics, Frends Beauty/Stilazzi, Melanie Mills Hollywood, Rogue & Rogue, Velvet 59 by Paris Manning, TEMPTU, RCMA Makeup, Revolution Beauty London, Pürlisse Beauty, MUSE Beauty Pro, Moira Beauty, Make-Up Designory, Cinema Makeup School, Media Academy Victoria Bessarab, Mische, Nigel Beauty Emporium, Danessa Myricks Beauty, Cozzette, and many more! Full list of participating brands can be viewed here. Featuring makeup demos and education by the industries top film, television, beauty, and editorial artists including: Mario Dedivanovic, Siân Richards, Alex LaMarsh, Chloe Sens, Francesca Tolot, Fidel Gonzalez, Gregory Arlt, Romero Jennings, Nick Lujan, Nix Herrera, and others. See the weekend's stage schedule here.
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