2018-12-12 12:00:00
12:00 p.m. - 8:00 p.m. every Mon., Wed., Thu. until December 13
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Location Info:

333 S. La Cienega Blvd.
333 S. La Cienega Blvd.
Los Angeles, CA 
Beautycon is an annual makeup lover's wonderland, filling the main floor of the L.A. Convention Center with colorful activations, giveaways and promotions, driven by makeup trends and brand-focused fun. It always sells out, and its success has spawned a second event going down for a full month (Nov. 16-Dec. 16). This year, for the first time, the event expands to a more immersive, retail-style experience with Beautycon POP. Featuring eight gallery-like environments, all with different themes and partnerships behind them (including Laneige's Dream State, Lime Crime's Inner Goddess and the Confidence Runway from Macy's). The experiential, selfie-ready pop-up aims to be a social media–driven hub for pictures, posing, products and, of course, purchasing.


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