Written in Partnership with Ascend
Eric Gorton is an incredibly successful entrepreneur in the real estate industry. Eric is an expert in the industry with decades of experience and is the Founder of The Gorton Group, a premier real estate team based in the Las Vegas and Henderson area. The team comprises some of the best and top real estate agents, property experts, and marketers in the industry. The Gorton Group is widely known as the number one firm for all your property selling needs, connecting you with the best clients for the best rates.
In his real estate career, Eric has established a brand that revolves around his client’s needs. In his early days in the industry, Eric attests to often relying on common sense to make the right call. The money often swayed him, but he constantly came back on track. Thanks to his customer-oriented approach, Eric was able to win clients, which made it easy for clients to associate with him. To Eric, clients often find him the ideal real estate agent, thanks to his honest and trustworthy nature.
In his first year in real estate, Eric did over 30 transactions as a buyer’s agent. Since then, he has consistently made it to the top 1% of gross sales volumes of agents in the Las Vegas Valley. His exceptional marketing and listing skills have also been crucial to his longevity in the industry. It has also helped him attract more buyers who successfully purchase the homes he represents.
Eric has been working in Las Vegas Valley for the last eight years and has continually been recognized in the top five realtors in gross sales volume and was once crowned number one in 2019. To keep improving, Erichas always made it his goal to beat his previous year’s income, a target he has consistently surpassed. To Eric, even the bad times are no reason for him to slow down; in fact, he says that he’s never taken a step back in real estate.
Eric often credits his family for being the catalyst behind his business success. They have constantly supported him through ups and downs, helping him get through the challenging moments. Additionally, he had a family to provide for, which got him working harder for their well-being.
Eric’s advice to every realtor out there who seeks success in this industry is that you only need to be nice to be successful. Many dwell on making sales rather than focusing on fulfilling the clients’ needs, an act that drives away clients. Eric believes that the best real estate agents have the clients’ interests at heart, and he is ready to wear different hats stretching beyond real estate. While on the path to success, avoid getting mad over the little things; keep an open mind and be ready to accept the client’s decision.
In the coming years, Eric aspires to grow as both a businessman and human being in his roles as a father, brother, and friend. He sees it as essential to keep the people he values most close to him while pushing for more business glory. To Eric, what matters in the end, is never the business legacy but rather family and close friends.
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