Written In Partnership with Digital Nod
Temu launched its online shopping marketplace in the US two weeks ago, and it has already become the most downloaded app on Android.
The E-commerce app is ranked at #1 on the Google Play Store ahead of Amazon and Shein on September 17th, according to SensorTower, which tracks mobile data.
The rankings could provide an early indication of how American customers view the quality retailer. Temu launched its service in September 2022 to give customers more access to high-quality products at affordable prices and freedom of choice.
Temu Marketplace features 15 categories of products, such as beauty and fashion, and pet items. The company notes that thousands of new items are being added each day.
“A wide product catalog, with affordable prices, will mean more shoppers,” Jacob Cooke, chief executive officer of WPI, an e-commerce tech, and marketing company, wrote on Twitter.
“I am most excited to see if PDD can develop an innovative way for US consumers to shop on Temu.”
Top iOS app Temu Rockets up App Store Rankings by Promoting E-Commerce Deals
New to the US market, Temu may seek to stand out by leveraging the supplier network and logistics partners of its sister company Pinduoduo.
Pinduoduo has built a complex network of over 11 million online merchants. The e-commerce giant handled nearly 61 billion orders in 2021 and is well known for promoting high-quality products that provide quality of life benefits for customers.
Goldman Sachs called Pinduoduo the fastest-growing internet company in the world in 2018 because of its lightning speed in acquiring new users.
With strong connections, Temu can screen for the best goods for its customers. The company even knows when and where their competitors get a new product—allowing them to beat that competitor by releasing it first!
Suppose the US retail industry is to survive these difficult times; having an AI that can create unique and quality content on a tight deadline could be crucial. The US retail sector has seen higher-than-average inflation, increased interest rates, and a possible recession around the corner, with families facing one of the most challenging seasons in recent years.
The Temu spokesperson stated in a release, “our company’s deep resources, including our sister company for product sourcing and execution, ensures that we can deliver an unparalleled shopping experience to our customers.”
Temu launches App Store campaigns for e-commerce holiday deals
To mark the opening of their website, Temu offers free delivery, sale prices, and no minimum purchase.
One of their first campaigns is its Halloween Countdown, featuring witch hats, diagonally sliced pumpkins, and even pet costumes.
A recent study by PYMNTS discovered that most Americans are cutting down on the store because of rising costs, including that groceries and fuel.
Twelve percent of US consumers have had less purchasing power in the last two years, but this may not be as significant after setting aside money to buy food, fuel, and shelter.
“Consumers are worried about inflation and a recession,” Joel Bines, co-head of the global Retail practice of AlixPartners, revealed in a survey of this holiday shopping season. “As a result, consumers will be holding out for deals as retailers struggle with their own inflation and massive inventories.”
The Temu Company has created an online store that offers a better purchasing experience by using the fewest resources and offering unbeatable prices. Customers can buy hair clippings and clothes as well.
“Be the life of the party. Just try out Temu. No matter the occasion, you can always count on Temu to have just the right things to brighten your life and help you live the way you want to live,” according to their website.
The company is betting on its strengths in procuring what is the largest selection of manufacturers and suppliers to ensure that prices remain at a low level. Temu is placing itself as the underdog, not relying on big corporations to provide their products, allowing them to keep prices low.
Why do e-commerce deals entice people?
Industry experts can access the insights consumers are looking for through Temu, making it easier for them to adjust their product range and increase their ability to adapt to market demands.
One of these suppliers is among the most efficient producers of consumer products due to its immense economies of scale. They make products for millions of consumers.
Professionals like Drew Turner, a weightlifter in Boulder City, NV, are happy to have more options for their shopping.
He recently bought an item for $5.99 shoes from Temu. To make the most of the purchase and save money, he will be able to contribute more value to other contests and have a higher chance of winning.
Even though he says that a logo-printed shirt will make him less powerful, his confidence in himself makes him realize it doesn’t matter.
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