Drizly, the nation’s popular alcohol e-commerce and delivery service that can get beer, wine and liquor delivered to your door in an hour, released its data on how we drank on election day. Sales on Drizly in Los Angeles were 34.96 percent higher than the average of the previous four Tuesdays.

Here are some spirited returns from across the country on how we coped:

Top category share on Election Day (Tuesday Nov, 3rd) 

Wine: 42.38% of sales share

Liquor: 40.84% of sales share

Beer: 14.67% of sales share

Subcategory share compared to previous Tuesdays: 

Wine subcategory share on Election Day

Red Wine: 45.88% of wine share

White Wine: 25.98% of wine share

Champagne & Sparkling: 19.48% of wine share

Rose: 5.49% of wine share

Liquor subcategory share on Election Day

Bourbon: 18.97% of liquor share

Vodka: 18.29% of liquor share

Rye Whiskey: 3.72% of liquor share

Liqueur, Cordials and Schnapps: 2.15% of liquor share

Beer subcategory share on Election Day

Hard Seltzer: 18.87% of beer share

Light Lager: 13.80% of beer share

Cider: 6.24% of beer share

IMG 5524

Pomarita (Michele Stueven)

Overall comparison of sales spikes throughout Election Day and night in blue and red states:

Red states sales on Election Day were 33% higher than the average of the previous four Tuesdays. (Red States where Drizly operates: ID, WY, OK, MO, LA, TN, KY)

Blue states sales on Election Day were 75.32% higher than the average of the previous four Tuesdays. (Blue States where Drizly operates: CA, OR, WA, IL, MA, RI, CT, NJ, NY, VT, MD, DC)

How swing state sales compared to other states?

Battleground/swing sales on Election Day were 54.84% higher than the average of the last four Tuesdays. (Swing state where Drizly operates: TX, CO, FL, MN, NC, OH, AZ, GA, PA)

Top category share in Blue States on Election Day 

Wine: 45.34% of sales share

Liquor: 38.81% of sales share

Beer: 13.94% of sales share

Top category share in Red States on Election Day

Wine: 39.41% of sales share,

Liquor: 43.89% of sales share

Beer: 14.23% of sales share

Sales data broken down by generations (Gen Z, Millennial, Gen X, etc.)

Sales Share breakdown on Election Day by Age Group:

  • 21 to 27: 13.10%
  • 28 to 34: 28.70%
  • 35 to 41: 26.20%
  • 42 to 48: 14.90%
  • 49 to 55: 8.40%
  • 56 to 62: 4.70%
  • 63 to 69: 2.50%
  • 70 or Above: 1.50%

 

 

 

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