Michele StuevenBottled water brand LIFEWTR and L.A. rapper Doja Cat are teaming up to bring fans digital and in-person activations unlocking exclusive access to unique experiences and items, including VIP access to her upcoming concerts next year, Planet Her apparel and autographed CDs, her new line of BH Cosmetics makeup and her line of Bliss lights.
Starting today until Wednesday, November 10, fans can enter for a chance to win using the Get Into My Drip augmented reality filter featured on @Doja Cat and the @LIFEWTR brand’s Instagram profile pages.
Doja Cat (Courtesy LIFEWTR)
In Los Angeles, Doja Cat will be taking to Instagram to drop clues that lead SoCal locals to a larger-than-life public art mural that will be on display on Thursday, November 4 from 12 p.m. – 6 p.m. somewhere in Venice.
Featuring a futuristic female empowerment visual designed by artist Jillian Evelyn, the mural is equipped with augmented reality technology that also unlocks access to exclusive prizes, in collaboration with art activation agency, Muros, Simply scan the on-site QR code or visit @LIFEWTR or @DojaCat’s Instagram profiles to access the Get Into My Drip AR filter. From there, snap a selfie or photo of the mural, follow and tag @LIFEWTR and @DojaCat, and tag #GetIntoMyDrip #Sweepstakes.
Fans who visit the mural will also be given access to Doja Cat’s limited-edition LIFEWTR bottled water series, featuring three bottles with intergalactically inspired Planet Her visuals, while supplies last. Superfans can stay tuned for the bottles’ debut in the upcoming video release for her viral “Get Into It (Yuh).”
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